Winning the rush with AI during Walmart Deals days
How Walmart data, Sponsored Search and Anarix’s AI-powered ad solution helped Hardlines brands capture demand.
Challenge
Anarix, a Premium Tech Partner in the Walmart Connect Partner Network, saw an opportunity to help Hardlines clients boost campaign performance and drive sales during the Walmart Deals event.
Objective
Increase ROAS
Solution
Anarix used its AI-powered platform to optimize Sponsored Search campaigns for Hardlines clients during Walmart Deals days, using Walmart first-party data to identify shopping behavior.
Strategy
Anarix’s strategy included using Walmart’s seasonal insights in Sponsored Products, Sponsored Brands and Sponsored Videos campaigns to help their Hardlines clients maintain visibility throughout the entire customer journey.
Tactics
Search insights
Used Walmart’s keyword and search insights to help optimize bidding, budgets and performance during peak periods.
High-performing products
Focused spend on high-performing products while helping reduce spend on lower-performing items.
Engagement across search
Used Sponsored Search to help capture high-intent searches, increase discovery and drive engagement.
Wins
ROAS
Source: Walmart first-party data, June 24–July 13, 2025 vs. Apr. 1–June 23, 2025. Campaign performance data consist of Hardlines campaigns managed by Anarix only. Anarix is an independent third party not affiliated with Walmart Connect. Past results do not guarantee future performance.
Takeaways
Stay competitive during peak demand
Advertising during major retail events can help brands stay competitive and drive stronger engagement.
Strengthen search visibility
Using Sponsored Search helps increase visibility, engagement and conversions throughout the shopping journey.
Collaborate with a Tech Partner
Work with a partner to help optimize campaigns and support business growth during peak retail events.
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