of U.S. households are reached with Walmart
Onsite Display.²
How Onsite Display works
Show up and stand out
Ads appear in premium placements like the Homepage, Search, Item and Topic pages on Walmart’s site and app.3
Reach precise audiences at scale
Reach your target audience based on their online and in-store purchase history by using Walmart’s behavioral, contextual, keyword, and Run of Site data.
Set your bid and activate
Bid on available inventory and let Walmart’s algorithm place your ads in front of shoppers searching, browsing and ready to buy products like yours.
Why choose Onsite Display
Increase brand awareness
Tell your brand story and create lasting recognition to attract new customers.
Accelerate product discovery
Drive traffic to your Brand Shop or curated search results, encouraging customers to discover and explore your entire assortment.
Maximize sales across the funnel
Combine Onsite Display with Sponsored Search to win carts when customers are ready to make a purchase.
Stand out and engage customers with high-visibility product placements
Gallery
Showcase multiple products in a sleek carousel. Each card highlights your hero image, logo, and “Shop now” button to spark discovery and clicks.
Brand Box
Stand out on item pages, keeping your products in front of shoppers as they compare. Brand Box ads also stick as users scroll on desktop.
Marquee
Own premium space across Homepage, Search and Browse pages. Marquee ads put your brand front and center to capture attention at scale.
Skyline
Grab attention where decisions are made with a wide placement at the very top of Search and Browse pages.
Find the right shoppers with the right strategy
Contextual targeting
Show up in the digital aisle while shoppers browse in categories relevant to your products.
Behavioral targeting
Tap into your customer’s real buying behavior based on their Walmart online and in-store shopping history.
Keyword targeting
Get discovered by customers actively searching online with custom keywords that capture ready-to-buy demand.
Run of Site
Cast the widest net with the broadest visibility across Walmart’s digital properties.
How to launch your Onsite Display campaign
Access Walmart Connect Ad Center
Sign in with your Seller Center or Supplier Center account, or set up your campaign through your preferred ad partner.
Set up your campaign
Follow step-by-step guidance to build creative assets, select your targeting strategy, set your budget, and launch with full access to data insights that measure results.
Track performance in real time
Monitor impressions, click-through rates, and conversions with real-time insights, then optimize your top-performing strategies.
Discover success stories with Onsite Display
Footnotes & citations
1. Walmart annual report papers, March 14, 2025.
2. Walmart first-party data, Oct 21, 2024-Apr 20, 2025; Walmart Onsite Display traceable results; US Census – census.gov, Nov 2023.
3. Onsite Display is available to eligible brand owners and authorized brand representatives.
