Discover
Seasonal
and high-traffic insights
Customer insights, tips and best practices to help you plan and optimize to better connect with Walmart customers during peak traffic moments throughout the year.
Seasonal moments can bring huge surges in traffic to Walmart
Customers look to us for their seasonal shopping needs. With our first-party insights and actionable best practices, brands can create media strategies and optimize campaigns to help connect them with Walmart customers.
of Walmart customers say one of the top reasons for shopping on Walmart’s site and app is to compare different items and products.1
Dive into our seasonal insights by upcoming occasions
Holiday Retail Insights
The holiday season offers time for connection, celebration — and new campaigns.
New Year insights
A new year calls for new insights — tap into customer motivations to make the most of your campaign resolutions.
Big Game insights
Big Game means big celebrations. Score a touchdown with these customer insights for The Big Game!
Valentine's Day insights
Connect with Valentine’s Day customers searching for the perfect gift for loved ones, friends, or themselves.
With careful planning, strategic ad placement and attention-grabbing messaging, you can take advantage of seasonal moments insights to attract and convert customers.
Footnotes & citations
1. Fortune, August 2023.
2. eMarketer, April 2024.
3. Walmart first-party data, "Walmart e-Commerce claims custom survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, June 2023.
4. Walmart first-party data, "Retailer deal events awareness and perception survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, March 2024.
5. Walmart first-party data, "Back to School and College 2024 seasonal survey," Walmart Customer Spark Community, provided by Walmart Luminate; survey conducted by the Walmart Connect Media Insights survey team, April 2024.
6. Jungle Scout, “Consumer Trends Report: Q2 2023," June 20, 2023.
