Valentine's Day insights
Insights to help you connect with Valentine’s Day customers searching for the perfect gift for loved ones, friends, or themselves at Walmart.
Love is in the air
Shoppers are spending more money and doing it more fluidly across channels. In 2024, shoppers planned to spend more than they have in the past 5 years, and 40% planned to do their shopping online this year, up from 35% last year.1
In 2024, consumers estimated they would spend $185.81 on average, that’s $8 more than the average spend between 2019 and 2023.1
Valentine's Day is not just for the romantics
While love birds are still the main driver of Valentine’s Day sales, it’s increasingly become a time where love of friends and family is celebrated through gift giving, dinner and other activities.2
Valentine’s Day shopping destination
Customer preference is clear as Walmart remains the primary destination for 76% of our customers during Valentine’s Day, fulfilling their desire for great savings on gifts for loved ones. Our customers make specific trips for purchases, relying on in-store advertising or displays for inspiration.2
Source:
1. National Retail Federation, Valentine’s Day Spending on Significant Others to Reach New Record, NRF Survey Shows, Jan. 29, 2024.
2. Walmart first-party data, “Walmart Valentine's Day Lookback Survey,” Walmart Customer Spark Community, provided by Walmart Luminate; April 2024.
Proprietary, confidential & no endorsement of 3rd party data source.
