2.3
X
Customers exposed to a brand’s Walmart Connect ads spent up to 2.3X more, on average, compared to customers who were not exposed to ads.2
How Walmart Connect helps
Build your brand across every touchpoint
Bridge store and digital moments
Reach Walmart customers throughout their shopping journey, from discovery to purchase, through advertising that connects digital and store moments.
Increase awareness
Grow visibility, recognition and relevancy for your brand across Walmart’s online shelves, store aisles, and offsite platforms where millions of customers search and shop.
Reach the right audience
Help reach customers most likely to engage with and purchase your products through Walmart’s first-party data-led targeting.
Solutions designed to help you grow
Sponsored Search helps your products stay visible while Onsite Display expands reach and captures new interest. Consider keeping your best products live to maintain momentum all year long.
35
%
of customers surveyed said seeing a brand’s video on Walmart’s site or app would make them more likely to buy that product from Walmart (online or in-store).3
Robust solutions designed for brand building
Consider running Onsite Display and Offsite Media solutions together to help build brand equity and connect upper funnel tactics to conversions.
1.2
X
Walmart Onsite Display and Offsite Media boosted brand awareness 1.2X5 above industry benchmarks.4
3
X
Walmart Onsite Display and Offsite Media increased brand purchase intent 3.3X7 above industry benchmarks.6
When to focus on brand building
Increase category growth
Help increase your share of category to keep your brand top of mind when customers are ready to purchase.
Launch new products
Generate awareness and create buzz for new products through ad placements that reach existing and new customers at scale.
Grow purchase intent
Keep your brand visible to Walmart customers consistently to stay a preferred choice in your category. Build awareness across online and store touchpoints to help guide customers towards consideration and purchase.
Activate omnichannel storytelling
Engage customers with visual storytelling through ad placements designed to deepen engagement with your brand and inspire consideration at the right moments.
Our approach to measurement
As a top of the funnel goal, brand awareness is measured through search impressions and views that reflect how many customers saw and engaged with your digital ads. For in-store ads, you can also measure brand lift. Access to custom reports for information such as category reach, brand perception, lift, and intent is available through managed service.
See how brands are building trust and recognition with Walmart Connect
Footnotes & citations
1. Fortune, August 2023.
2. Walmart first-party data, Feb. 1, 2023 – July 31, 2024; ad-exposed customers during a 14-day window prior to conversion. Includes all Sponsored Search, Onsite Display, and Offsite media ads from 26 impact studies across Food & Beverage, Consumables, Entertainment, Toys & Seasonal, and Home & Hardlines categories. Ad spend measured across brands’ full product portfolio.
3. First-Party Data, Walmart Fast Facts 2025 Survey, Walmart Customer Spark Community, provided by Walmart Scintilla, May, 2025.
4. Upwave, Nov 2023 – May 2025; median value of 21 studies with >80% stats; Lift is measured based on the difference in proportion of favorable responses (out of the total responses), between test and control group, given question "Which of the following brands are you aware off?"
5. UpWave industry benchmark norms based on 500+ campaigns across selected categories (Food & Beverages, Personal Care, Consumer Technology & Services Platforms, Apparel, Pet Ownership, Telecom Providers).
6. Upwave, Nov 2023 – May 2025; median value of 16 studies with >80% stats; Lift is measured based on the difference in proportion of favorable responses (out of the total responses), between test and control group, given question "When shopping for [category], which of the following brands would you consider?"
7. UpWave industry benchmark norms based on 500+ campaigns across selected categories (Food & Beverages, Personal Care, Consumer Technology & Services Platforms, Apparel, Pet Ownership, Telecom Providers).