~150
M
Approximately 150M customers are served in Walmart stores and online in the U.S. per week.¹
How Walmart Connect helps
Increase sales with high-intent customers
Reach customers where they shop
Stay top of mind by reaching ready-to-buy customers across Walmart’s digital and store touchpoints.
Turn customer intent into sales
Make your products stand out with Sponsored Search right where Walmart customers actively search and shop, helping convert browsing into buying.
Target precise audiences
Reach relevant audiences with Walmart’s first-party data to help increase discovery, consideration and sales by appearing where customers browse, including competitive pages.
Solutions designed to boost sales
Consider focusing on efficiency and then scale. Sponsored Products can help capture sales from customers already showing intent. Adding Sponsored Brands and Sponsored Videos can help improve conversion across your best-performing products.
Solutions designed to engage customers across their purchase journey
Consider activating a full-funnel approach to help maximize return. Combine Sponsored Search and Onsite Display to reach customers across the purchase journey. Store ads help influence decisions on the shelf, connecting all your efforts to the bottom line.
When to focus on increasing sales
Increase sales of performing products
Promote popular products with Sponsored Search to place them at the top of search results and drive repeat conversions.
New product launches
Generate awareness and create buzz for new products through ad placements that reach existing and new customers at scale.
Scale beyond your main seasons
Keep campaigns active beyond peak windows with always-on ad placements that help sustain category visibility and connect with customers showing interest in the off-season.
Activate cross-channel conversions
Digital advertising on the Walmart site and app helps to influence purchase in-store. 34% of customers surveyed have seen an ad on the Walmart site and app that influenced them to purchase that brand or product at a Walmart store.2
Measuring sales
Walmart Connect tracks performance across every channel using closed-loop measurement that helps connect ad exposure to real purchases. Sales from digital ads are measured using conversions, units sold and attributed sales metrics. For in-store advertising, sales lift is provided.
Explore success stories to inspire your next move
Footnotes & citations
1. Walmart annual report papers, March 14, 2025.
2. First-Party Data, Walmart Fast Facts 2025 Survey, Walmart Customer Spark Community, provided by Walmart Scintilla, May, 2025.