46
%
of sales revenue attributed to Walmart Connect ads in FY25 came from new-to-brand customers.¹
How Walmart Connect helps
Grow your customer base with data-driven precision
Reach audiences at scale
Connect with millions of customers across Walmart’s site, app, and stores, as well as offsite platforms outside of Walmart preferred by our customers. We help brands reach new audiences at scale, whether they are broad, narrow or niche.
Target with unique insight
Find customers most likely to convert with Walmart’s first-party data-led targeting, whether it’s category buyers, purchasers of competitive products or lapsed customers.
Engage across the shopper journey
From discovery to purchase, Walmart Connect’s ad placements align to the customer’s omnichannel journey to help inspire, influence, and convert new-to-brand buyers.
Solutions designed to bring in new customers
Consider using Sponsored Products and Sponsored Brands to help elevate your product on Walmart’s digital properties. Onsite Display can help proactively reach category buyers to focus on net new customers.
135
%
Advertisers using Sponsored Products, Sponsored Brands, and Sponsored Videos together achieved superior results compared to those using Sponsored Products alone — driving a 135% increase in new-to-brand sales year-over-year. ²
Full-funnel solutions that help acquire new customers
Consider reaching category shoppers and customers exploring competing products with Onsite Display, Offsite Media and Store ads. Add Sponsored Search to help capture customer interest and introduce your brand to new audiences.
When to focus on acquiring new customers
Launch new products
Build awareness and product trial from day one. Introduce your brand to relevant shoppers when excitement is highest, helping to inspire discovery and drive early adoption among new audiences.
Expand within your category
Grow category share by reaching customers currently buying from competing or complementary brands to help boost preference and encourage trials.
Break into new markets and audiences
Extend your reach to new channels, fresh audiences and different geographies. Use Walmart’s omnichannel scale to find new audiences outside of your customer base.
Measuring new customer acquisition
Walmart Connect tracks performance across every channel using closed-loop measurement that helps connect ad exposure to real purchases. New customers from digital ads are measured using new-to-brand buyer metrics, along with sales lift from advertising in-store. These insights allow you to optimize your upcoming campaigns and continue engaging new customers.
Explore success stories to inspire your next move
Footnotes & citations
1. Walmart first-party data Feb 1, 2024 – Jan 31, 2025 based on a 14-day attribution for Sponsored Search, Onsite display and Offsite media ads. Past results do not guarantee future performance. New-to-brand buyer is an ad-exposed customer who purchases a brand's product from Walmart site or app after not purchasing from the brand the previous 12 months.
2. Walmart first-party data, Feb 1st 2024 to Jan 31st 2025 vs Feb 1st 2023 to Jan 31st 2024; Includes all advertisers who only used Sponsored Products in Feb 1st 2023 to Jan 31st 2024 and used Sponsored Products (SP), Sponsored Brands (SB), & Sponsored Videos SV in Feb 1st 2024 to Jan 31st 2025. New-to-Brand: Walmart Connect defines a new-to-brand customer as one who purchases a brand’s product on Walmart’s digital properties as a result of an ad campaign, after not having purchased the brand at or on Walmart for the 12 prior months. Due to the given range of data results may vary over a different period of time. Past results do not guarantee future performance. Performance may vary across different product categories.