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No matter your budget or business goals, Walmart Connect offers effective solutions with measurable results.
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Case Study
Applying custom audiences targeting to Milk-Bone’s self-serve Walmart DSP display campaign helped build precise audience groups and reach new buyers. Watch this short video to see the bone-a-fide results!
Insights
Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
1 in 2 Walmart customers plan to trick or treat for Halloween this year
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insights
Introducing Brand-Affinity Targeting: A new targeting tactic to engage with the right customers and achieve better campaign performance
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insights
Mother’s May: Leveraging the power of Walmart to create unique omni-experiences for Walmart customers
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Privacy
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Walmart customers are more likely to pay attention to ads during the holiday season than the rest of the year, confirms latest survey.
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Introducing Item Health Report, now available for all Automatic Walmart Sponsored Products campaigns
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May '20 Survey Results: 79% of customers said Walmart ads help them choose what to purchase
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Interviews
Here for you: How Walmart Media Group is serving its advertisers during COVID-19
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Sponsored Products
Improve your Walmart Sponsored Products campaign with these 3 dashboard reports
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insights
Walmart Connect Ramps Up On-Site Offerings with Upcoming Launch of Display Self-Serve Platform and Acquisition of Thunder Advertising Technology
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insights
Walmart Connect Expands Search Offering with Three New Walmart Advertising Partners On-Board
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insights
Announcing In-Market Targeting: A new tactic to target customers who are ready to buy now
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insights
Tap our Walmart Platform Partners to create and manage your Search Brand Amplifier campaigns
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insights
Manual campaign enhancements: Ensuring greater reach, access, and control for manual SPAs
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Combining the power of Sponsored Products and item rewards to help our members save even more
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insights
Case study: Bringing customers joy with Google, LEGO, Nintendo, Samsung and Straight Talk Wireless
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Bring more of your products to the top of search results this year with variant bidding
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insights
Introducing Display Auction—providing greater control and efficiency for self-serve campaigns
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Case study: Everybody say "cheese"! - with Bimbo Bakeries, Upfield and Kraft Heinz
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insights
Walmart Connect’s DEI Manager Benjamin Keith on 'cultivating a culture of belonging for all'
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insights
Expanding our Partner Network to make creative services available to advertisers of all sizes
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How we’re helping brands create more omni customer connections with one of Walmart’s greatest strengths: Our stores
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Case study: Back-to-School with Walmart DSP, The Trade Desk, Fruit of the Loom and GSD&M
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Case study: Finish Detergent delivers a spotless performance with Reckitt and Pacvue
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Easy as ABC: Helping Marketplace Sellers Ace the Back-to-School / Back-to-College Season
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insights
Bringing the power of video storytelling to customers’ search results with Sponsored Videos
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