Inspire customers while they shop with
Store ads
Engage Walmart customers throughout their store shopping trip with prominently placed digital, audio and experiential ads.
Walmart stores in the U.S.1
customers reached for a standard TV wall campaign in Walmart stores2
Connect with Walmart customers while they shop
Store ads offer placements across multiple branded touchpoints in digital screens, audio and experiential formats inside and around Walmart stores.
From the entrance, through the aisles, and past checkout, these ads help build awareness and consideration that drive sales as customers shop.
Why choose Store ads
Expansive reach
Tap into Walmart’s vast store network that connects advertisers with approximately 150M customers served in Walmart stores and online in the U.S. per week.3
Proximity to purchase
Build brand presence through memorable and tangible moments where purchase decisions are being made in real time.
Measurable performance
Measure sales impact by correlating onsite across Walmart’s digital properties and offsite campaigns through closed-loop measurement and sales lift for store ads.
See Store ads in action on a guided virtual tour
A variety of opportunities for your brand to be discovered, heard and sampled in-store
Digital screens
Digital ad screens are prominently placed across Walmart store areas, delivering rich and relevant content that is positioned to perform. Initial proof-of-concept testing has shown that Store ads campaigns achieved up to 5% sales lift for Food suppliers on Deli screens and Bakery screens.⁴
In-store audio ads
In-store audio ads and Walmart Radio bring attention to your products no matter where customers are in their store shopping journey. Place your brand or product messages in Walmart’s daily in-store radio programming and connect with customers as they move through the aisles.
Experiential
Connect with Walmart customers through personal and interactive branded experiences. Offer a natural invitation to your products and have them walk out with something they tasted, tried or experienced for themselves, helping turn interest into action faster.
• In-store demos
• Events
• Pickup & delivery sampling
Discover success stories to inspire your next move
Take your next step toward growth with Walmart Connect
Footnotes & citations
1. Walmart annual report papers, March 14, 2025.
2. Walmart first-party data, February 2025.
3. ComScore, Dec 23, 2024 -April 24, 2025; Gross impressions are estimated projections based on historical and aggregated data. Actual campaign results will vary. Denotes a standard TV Wall campaign running 6/x for 2 weeks.
4. Walmart first-party data, In-store Deli and Bakery screen campaigns, food suppliers only, September 2024 – January 2025. Walmart first-party, based on initial proof-of-concept testing. Sales lift validated at the 80% confidence level or above. Due to the given range of data, results may vary over a different period. Past results do not guarantee future performance.
