Create a powerful brand presence with
Brand Shop and Shelf
Build a shoppable, digital storefront on Walmart’s site and app for brand discoverability, product visibility and promotional campaigns.¹
Why choose Brand Shop and Shelf
Increase awareness
Drive traffic to a shoppable brand page where Walmart customers explore your story, engage exclusively with your brand, and discover more of your products.
Expand reach
Create destinations optimized for search results to help your brand and products be discovered more effectively and more frequently.
Elevate campaigns
Boost the impact of your Sponsored Search and Display campaigns by driving traffic to a branded experience designed to increase customer engagement and conversion.
Showcase your brand story and products on a dedicated page within Walmart’s ecosystem
Brand Shop
Feature your brand story and product assortment on a Walmart-hosted Brand Shop, a search-engine-optimized page exclusive to your brand that you can easily customize and connect with your Sponsored Search, Onsite Display, and Offsite Media campaigns.
Shelf
Build a Shelf to bring together products around a seasonal moment, theme, or category. Create multiple Shelves that run simultaneously to align with different goals or seasonal campaigns. They can live within your Brand Shop or serve as landing pages for Onsite and Offsite Display campaigns.
Content for this tab goes here
Measure performance
Brand Shop and Shelf offer performance reporting that tracks total sales, units sold, orders, views, visitors and add to cart actions. Combine these insights with your campaign data to identify optimization opportunities that can help increase brand visibility, strengthen customer engagement and drive purchase decisions.
Discover success stories to inspire your next move
Take your next step toward growth with Walmart Connect
Footnotes & citations
1. To use Brand Shop and Shelf, the advertiser must be a Walmart supplier or a Marketplace seller with at least one brand registered with the Walmart Brand Portal or Supplier One.
