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Small Business webinars

Join Walmart Connect experts as they share proven advertising tips and strategies to help you grow your business.

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Expert-led sessions to
help you grow
 

Live and on-demand sessions

Join live webinars with Walmart Connect experts or watch on-demand sessions at your
own pace.

Content for every experience level

Get support for every stage of
your advertising journey. From
first campaigns to full-funnel strategies built to scale.

Free and easy to access

Create an account in the Walmart Connect Academy, then register to attend any of our upcoming webinars for free.

Upcoming webinars

<p>Ask Connect about your first campaigns</p>

LIVE SESSION | June 30, 11am PT / 1pm CT / 2pm ET

Ask Connect about your first campaigns

If you’ve needed help with campaign setup, this session is for you. Get real-time answers to your questions from our experts. This session will prime you with the essentials to launch your first campaigns with confidence.

<p>Ask Connect about campaign performance</p>

LIVE SESSION | July 16, 11am PT / 1pm CT / 2pm ET

Ask Connect about campaign performance

If your campaigns aren’t performing the way you expected, this session is for you. Get answers to your questions from our resident experts. You'll learn how to identify common issues and optimize your campaigns to get back on track.

<p>How to set advertising goals</p>

LIVE SESSION | July 30, 11am PT / 1pm CT / 2pm ET

How to set advertising goals

Learn how to choose the right advertising goals for your business and why they matter. Get to know the metrics and ad products that support each goal, common misconceptions about ROAS, and a framework to help plan campaigns more strategically.

<p>Building an always-on strategy</p>

LIVE SESSION | August 20, 11am PT / 1pm CT / 2pm ET

Building an always-on strategy

Learn how an always-on advertising strategy can help you stay visible, capture year-round demand, and improve efficiency over time. You’ll leave with an actionable checklist to help plan your next seasonal campaign for greater impact.

On-demand webinars

<p>Improving Campaign Performance</p>

ON-DEMAND | Available now

Improving Campaign Performance

Get to know the common reasons why campaigns under-deliver and how to improve performance. You’ll learn small adjustments that can help strengthen consistency over time, and leave this session well equipped to optimize campaigns going forward.

<p>Moving beyond Sponsored Products</p>

ON-DEMAND | Available now

Moving beyond Sponsored Products

Understand when to expand beyond Sponsored Products, and how to get started with Sponsored Brands and Sponsored Videos. Learn best practices for setup and how to test and scale Sponsored Brands and Sponsored Videos to meet your goals.

<p>Intro to Sponsored Products</p>

ON-DEMAND | Available now

Intro to Sponsored Products

Learn how Sponsored Search improves visibility for your products, why retail readiness matters, and how to launch your first campaign from a clear starting point.

<p>Ready, set, sparkle: How to maximize your Holiday campaigns</p>

ON-DEMAND | Available now

Ready, set, sparkle: How to maximize your Holiday campaigns

Check out our Holiday Readiness webinar with key insights to help you prepare for 
the holiday season. Explore real world examples and learn strategies to drive product visibility and spark sales during high traffic months.