Grow with
Small Business webinars
Join Walmart Connect experts as they share proven advertising tips and strategies to help you grow your business.
Live and on-demand sessions
Join live webinars with Walmart Connect experts or watch on-demand sessions at your own pace.
Content for every experience level
Get support for every stage of your advertising journey. From first campaigns to full-funnel strategies built to scale.
Free and easy to access
Create an account in the Walmart Connect Academy, then register to attend any of our upcoming webinars for free.
Upcoming webinars
Building an always-on strategy
Decoding analytics and metrics
Ask Connect about holiday readiness
Six steps to your annual advertising plan
On-demand webinars
How to set advertising goals
Learn how to choose the right advertising goals for your business and why they matter. Get to know the metrics and ad products that support each goal, common misconceptions about ROAS, and a framework to help plan campaigns more strategically.
Improving campaign performance
Get to know the common reasons why campaigns under-deliver and how to improve performance. Learn small fixes that can help strengthen consistency, and leave this session equipped to optimize campaigns going forward.
Moving beyond Sponsored Products
Understand when to expand beyond Sponsored Products, and best practices to get started with Sponsored Brands and Sponsored Videos.
Intro to Sponsored Products
Learn how Sponsored Search improves visibility for your products, why retail readiness matters, and how to launch your first campaign from a clear starting point.
Ready, Set, Sparkle: How to maximize your Holiday campaigns
Get key insights to help you prepare for the Holiday Season. Explore real world examples and learn strategies to drive product visibility and spark sales during high traffic months.
