Turn search into
sales with

Sponsored Search

Help get your product at the top of Walmart search results and in highly visible placements across Walmart’s digital properties.

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38 %

YOY increase in Walmart supplier sales attributed to Sponsored Search campaigns.¹

Connect with customers who are actively searching for products like yours

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Why choose Sponsored Search

Increase conversions

Engage customers who are already in the buying mindset and place the spotlight on your products to help accelerate sales.

Grow consideration

Keep your brand top of mind with standout placements that help customers notice, remember, and consider your products as they shop.

Improve brand visibility

Showcase your brand through engaging ad formats that capture attention through product display, imagery and video storytelling.

Sponsored Search solutions

Get your products seen

Sponsored Products help you appear when customers are actively searching for products like yours on the Walmart site and app. By showing up in search results and item pages, these ads make it easy for shoppers to discover, click and buy.

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Put your brand in the spotlight

Sponsored Brands ads showcase your logo, story, and products in premium placements. They help increase reach, grow brand awareness, attract new-to-brand buyers, and make your business stand out when customers are choosing what to buy.

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Show your products in action

Short, shoppable videos help customers see your product in use right in Walmart’s search results. With easy add-to-cart buttons, Sponsored Videos are designed to capture attention and drive purchase decisions.

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Measure and optimize in real time

Every important metric in your Sponsored Search campaign can be tracked. Walmart’s proprietary customer data can help you measure your advertising performance and optimize campaigns for better results.

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closed-loop measurement

Dive into Sponsored Search success stories

<p>Take your next step toward growth with Walmart Connect</p>

Take your next step toward growth with Walmart Connect

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Footnotes & citations 
1Walmart first-party data, Feb. 1, 2024–Jan 31, 2025, vs. Feb. 1, 2023–Jan. 31, 2024. Retrieved Feb 2025. Past performance does not guarantee future performance.