OREO Engages Customers with In-Store Campaign
OREO shoots for the moon with space-themed demos and other in-store engagement
Challenge
Mondelēz International, Inc. wanted to generate buzz around a limited-edition flavor from its OREO cookie brand with Walmart customers.
Solution
Mondelēz worked with Walmart Connect to implement an immersive, family-friendly experience promoting a new OREO Space Dunk cookie at participating stores.
Strategy
In January 2024, OREO released its limited-edition flavor known as OREO Space Dunk. The brand also promoted the chance for one customer to dunk the cookie in space through sweepstakes.
To promote these activities and promotions, the brand launched a combination of indoor and outdoor activities aimed at creating a family-friendly brand experience for Walmart customers.
The tactics
Inside of participating stores, High-impact Demos delivered customized OREO-branded kiosks, including themed signage, photo stand-ins and opportunities to sample the new cookie.
Outside, an elevated sidewalk experience featured additional opportunities to try the product and take part in an interactive photo experience, face painters — even take-home OREObranded swag.
Big Wins
Sources: Walmart first-party data, 2024, Eventus. Mondelez_OREO Space Dunk retailtainment_Q1FY25, Feb. 1-25, 2024.
Key takeaways
Sampling in-store
Sampling products in-store can help brands increase awareness and sales by giving customers a chance to try out products at or near the point of purchase.
Multiple touchpoints
Multiple touchpoints can help further reinforce a positive brand sentiment with in-store customers.
Engaging experiences
Activities like photo booths and swag can help create an engaging experience for the entire family.
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