Make your products the hero with

Sponsored Videos

Bring your products to life with short, high-impact videos that boost visibility in search and engage customers at the moment of consideration.

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91 %

of sales attributed to Sponsored Videos ads come from new-to-brand customers for small to medium-sized advertisers.¹

How Sponsored Videos works

Put a spotlight on your products

Sponsored Videos2 are a keyword-targeted placement that invite engagement as customers scroll through search results.

Pay only when customers click

Sponsored Videos run on a cost-per-click model, sending customers directly to your product detail page.

Grab attention in the moment

Sponsored Videos run between five and 45 seconds and appear based on product relevance and bidding strategy.

Why choose Sponsored Videos

Build brand awareness

Grab attention through visual storytelling with sight and sound that showcases your product.

Educate customers

Highlight product features, benefits and use in relatable lifestyle settings.

Amplify your strategy

Boost your product discoverability in search by incorporating Sponsored Videos alongside Sponsored Brands and Sponsored Products.

Captivate attention with video, right where customers search

Place your product where customers are actively searching for relevant items and are ready to engage.

How to create a Sponsored Videos campaign

ad center

Get started with ease

Sign in to the Walmart Connect Ad Center with your Seller Center or Supplier Center account, or set up your campaign through your preferred ad partner.

launch with sponsored products

Launch with a few simple steps

Start by uploading your video. Then simply click Create Campaign and choose Sponsored Videos. Add specifications and ten items with shoppable links. Finally, add keywords and bids and you’re all set to submit your campaign for review.

optimize for performance

Optimize for performance

Make sure you feature best-selling products with high-quality listings as retail readiness is important. Once live, you can monitor and optimize your campaign in real-time and generate reports as per the attribution window.

Footnotes & citations 
1. Walmart first-party data. Feb 1, 2024 – Jan 31, 2025. New-to-brand orders: The number of first-time orders for products within the brand over a one-year lookback window. Small and Medium Businesses (SMBs) are brands and resellers categorized based on their Walmart annual revenue and other internal factors.
2. Sponsored Videos is available to eligible brand owners and authorized brand representatives.