of sales attributed to Sponsored Videos ads come from new-to-brand customers for small to medium-sized advertisers.¹
How Sponsored Videos works
Put a spotlight on your products
Sponsored Videos2 are a keyword-targeted placement that invite engagement as customers scroll through search results.
Pay only when customers click
Sponsored Videos run on a cost-per-click model, sending customers directly to your product detail page.
Grab attention in the moment
Sponsored Videos run between five and 45 seconds and appear based on product relevance and bidding strategy.
Why choose Sponsored Videos
Build brand awareness
Grab attention through visual storytelling with sight and sound that showcases your product.
Educate customers
Highlight product features, benefits and use in relatable lifestyle settings.
Amplify your strategy
Boost your product discoverability in search by incorporating Sponsored Videos alongside Sponsored Brands and Sponsored Products.
Captivate attention with video, right where customers search
Place your product where customers are actively searching for relevant items and are ready to engage.
How to create a Sponsored Videos campaign
Get started with ease
Sign in to the Walmart Connect Ad Center with your Seller Center or Supplier Center account, or set up your campaign through your preferred ad partner.
Launch with a few simple steps
Start by uploading your video. Then simply click Create Campaign and choose Sponsored Videos. Add specifications and ten items with shoppable links. Finally, add keywords and bids and you’re all set to submit your campaign for review.
Optimize for performance
Make sure you feature best-selling products with high-quality listings as retail readiness is important. Once live, you can monitor and optimize your campaign in real-time and generate reports as per the attribution window.
Discover success stories with Sponsored Videos
Footnotes & citations
1. Walmart first-party data. Feb 1, 2024 – Jan 31, 2025. New-to-brand orders: The number of first-time orders for products within the brand over a one-year lookback window. Small and Medium Businesses (SMBs) are brands and resellers categorized based on their Walmart annual revenue and other internal factors.
2. Sponsored Videos is available to eligible brand owners and authorized brand representatives.
