Spark sales by advertising with the #1 U.S. omnichannel retailer

Whatever your goals are, we’re here to help you turn shopping moments into measurable growth.

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Your audience is shopping at Walmart. Our scale helps you reach them. 

We serve approximately 150 million U.S. customers every week² across Walmart stores and online, which means your brand can access one of the largest and most diverse audiences wherever they shop. Whether it’s broad customer groups or niche audiences, we’ve got the scale to connect your advertising to your ideal customers.

Solutions that connect at every point of the customer journey

Our ad solutions connect with millions of Walmart customers along their shopping journey — as they search and scroll online, browse and shop in stores, and discover brands on their favorite platforms outside of Walmart. Our full-funnel coverage means we can help brands of all sizes grow and convert customers.

Whatever your goal is, we’ve got a solution

Sponsored Search

Stand out and be discovered. Help Walmart customers find your products as they search and browse for relevant products on our site and app. High-visibility placements and video ads appear in high-traffic areas across search results on browse, category, item and pre-checkout pages.

Onsite Display

Stay top-of-mind across Walmart’s digital properties as consumers are in the shopping mindset. Onsite Display placements grab customers’ attention with your brand logo and imagery to inspire discovery and influence purchase decisions as they search, browse and buy.

Offsite Media

Connect with Walmart customers in their daily lives. Extend your reach and help influence customers to discover, consider and purchase your product when they are visiting their favorite websites and social networks, streaming their favorite show, or listening to their favorite playlist when they are on the go.

offsite media

Brand Shop and Shelf

Engage through a highly visible presence on Walmart’s site and app. Eligible Walmart suppliers and eligible Walmart Marketplace brand owners can build, launch and manage their own free Brand Shop and Shelf. Brand Shop is a virtual storefront, and Shelf can serve as a landing page for your media activations.

Store ads

Influence customers while they’re shopping our stores. Inspire on-the-spot purchase decisions with in-store ads and experiences that encourage customers to buy your brand and products while they’re at physical Walmart locations.

store ads

Data signals you can count on

Our first-party data is based on real customer shopping behavior from online and in-store transactions. This data set powers precise insights, targeting capabilities and omnichannel sales measurement. From planning to reporting, we’ve got the signals you need to optimize your advertising against measurable business outcomes.

"As a closed-loop omnichannel media business of America’s largest retailer, we are working hard to innovate and move faster than ever before to deliver distinct omni solutions and accelerate growth for advertisers of all sizes."

<p>Take your next step toward growth with Walmart Connect</p>

Take your next step toward growth with Walmart Connect

Footnotes & citations 
1. Fortune, August 2023.Kantar and National Retail Federation (NRF) as cited in press release, July 2024; based on 52/53-week annual retail sales.
2. Walmart annual report papers, March 14, 2025.