We connect you more meaningfully 
to Walmart customers

Accelerate your growth by advertising with America’s largest omnichannel retailer.1

What's new
We’ve got a new look!

It’s more than a visual update — it shows what’s possible when we move with purpose.

Read about our refreshed look

We are taking retail media to the next level

We put Walmart’s scale, reach and proprietary customer data to work for advertisers of all sizes. With access to our closed-loop measurement, you can track your campaign’s impact on sales across Walmart’s site and app, in our stores, and, for some campaigns, in the rest of the market.

We’re taking retail media to the next level

No other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.

About us
Grow & evolve your business with Walmart

Walmart is America’s largest retailer, serving 90% of U.S. households2 & employing over 2 million associates nationwide3. With Walmart Connect, we’re building on that success to bring customers & advertising partners together like never before.

Products & Services
Whatever your goals, whether you’re a Marketplace seller or a global brand, we can help you discover new ways to connect with and engage Walmart customers.
Sponsored Search Sponsored Search
Sponsored Search
Onsite Display Onsite Display
Onsite Display
Offsite Media Offsite Media
Offsite Media
In-store In-store
In-store
Brand Shop and Shelf Brand Shop and Shelf
Brand Shop and Shelf
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Stand out and be discovered

Help Walmart customers find your products as they search and browse our site and app. Static and video ads appear in prominent, high-traffic placements in search results and/or on browse, category, item and pre-checkout pages.

Become an expert

Insights

Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
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blog
The data is in: CTV and Sponsored Search are officially a power couple Read more
blog
A new look for Walmart Connect Read more
blog
Full-Funnel Retail Media, Real Results Read more

Sources: 1Fortune, August 2023. 2Walmart first-party data; Feb. 1, 2023–Jan. 31, 2024 (note: this includes both store-only and omni-customers). 3Walmart first-party data, 2024.