Walmart 1st Party Data, Behavioral Sciences A&U Study, November 2020
customers visit Walmart or Walmart.com each week
Walmart 1st Party Data, 2021.
of Americans live within 10 miles of a Walmart store
Walmart 1st Party Data, 2019.
Influence Walmart customers at every step of their journey
Today's shopper journey is complex. Customers no longer shop "online" or "in-store." They do both. A single shopping trip often begins online and ends in a store, with back and forth touchpoints along the way.
This is omnichannel shopping. This is Walmart.
Inspire customers as they search and browse
Walmart customers like to research products before they buy — 35% of our in-store customers visit Walmart.com shortly before heading to their local Walmart store.
The best predictor of future purchases is past purchases
Walmart's proprietary platform analyzes billions of past and current omnichannel purchase signals to find the customers most likely to buy your product. Only Walmart can offer purchase-based targeting this precise and comprehensive.