We connect you more meaningfully to Walmart customers

Accelerate your growth by partnering with America’s largest omnichannel retailer.

We’re taking retail media to the next level

No other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.

What's new

Holiday Hub

Walmart is America's shopping destination for the holidays, and we're helping advertisers create meaningful omni connections. Discover key customer insights and product best practices to help reach your holiday season goals.

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About us

Grow & evolve your business with Walmart

Walmart is America’s largest retailer, serving 90% of U.S. households2 & employing over 1.5 million associates nationwide3. With Walmart Connect, we’re building on that success to bring customers & advertising partners together like never before.

Products & Services
No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.
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Search Search
Search
Display Display
Display
In-store In-store
In-store
Closed-loop Measurement Closed-loop Measurement
Closed-loop Measurement
Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

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Become an expert

Insights

Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
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insights
Case study: Ready-to-share results with Mars Food Read more
insights
Five visual trends that make your product stand out Read more
insights
2023 Holiday Category Insights: Gifting Read more

1. Walmart first-party data, 2021. *based on revenue. 2020. 2. Walmart first-party data, Behavioral Sciences A&U Study, November 2020. 3. Walmart first-party data, 2021.