More than media. Meaningful connections | Walmart Connect

We connect you more meaningfully to Walmart customers

Accelerate your growth by partnering with America’s largest omnichannel retailer.

We’re taking retail media to the next level

No other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.

What’s New

Walmart DSP

The Walmart DSP combines the best-in-class technology & performance of The Trade Desk with the robust scale of Walmart’s unparalleled first-party omnichannel data, allowing advertisers to drive more effectiveness with their overall media spend.

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About Us

Grow & evolve your business with Walmart

Walmart is America’s largest retailer, serving 90% of U.S. households2 & employing over 1.5 million associates nationwide3. With Walmart Connect, we’re building on that success to bring customers & advertising partners together like never before.

Products & Services
No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.
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Search Search
Search
Display Display
Display
In-store In-store
In-store
Brand interactions Brand interactions
Brand interactions
Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

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Insights

Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
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Product
Automated rules for Walmart Search campaigns Read more
insights
The Shopping Evolution Read more
insights
Walmart Holiday Playbook: Shining a light on opportunities in the 2021 season Read more

1. Walmart 1st Party Data, 2021. *based on revenue. 2020. 2. Walmart 1st Party Data, Behavioral Sciences A&U Study, November 2020. 3. Walmart 1st Party Data, 2021. 4. Walmart 1st Party Data, 2021.

More than media. Meaningful connections | Walmart Connect