We connect you more meaningfully to Walmart customers

Accelerate your growth by partnering with America’s largest omnichannel retailer.

We’re taking retail media to the next level

No other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.

What's new

Search enhancements

Walmart customers are searching — and we can help them find your product. Watch this short video to see how our latest enhancements can help supercharge your Walmart sales.

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About us

Grow & evolve your business with Walmart

Walmart is America’s largest retailer, serving 90% of U.S. households2 & employing over 1.5 million associates nationwide3. With Walmart Connect, we’re building on that success to bring customers & advertising partners together like never before.

Products & Services
No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.
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Search Search
Search
Display Display
Display
In-store In-store
In-store
Brand interactions Brand interactions
Brand interactions
Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

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Insights

Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
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insights
Expanding our Partner Network to make creative services available to advertisers of all sizes Read more
insights
Walmart Connect’s DEI Manager Benjamin Keith on 'cultivating a culture of belonging for all' Read more
insights
How sellers can unlock even more value on Walmart Marketplace Read more

1. Walmart 1st Party Data, 2021. *based on revenue. 2020. 2. Walmart 1st Party Data, Behavioral Sciences A&U Study, November 2020. 3. Walmart 1st Party Data, 2021. 4. Walmart 1st Party Data, 2021.