We connect you more meaningfully to Walmart customers

Accelerate your growth by partnering with America’s largest omnichannel retailer.

We’re taking retail media to the next level

No other platform can correlate online & in-store activity at scale like Walmart. Our closed-loop system provides a holistic view of Walmart customer behavior & creates accountable, measurable results for your business.

What's new

Holiday Hub

Walmart is America's shopping destination for the holidays, and we're helping advertisers create meaningful omni connections. Discover key customer insights and product best practices to help reach your holiday season goals.

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About us

Grow & evolve your business with Walmart

Walmart is America’s largest retailer, serving 90% of U.S. households² & employing over 1.5 million associates nationwide³. With Walmart Connect, we’re building on that success to bring customers & advertising partners together like never before.

Products & Services

No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.

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Display

In-store

Brand interactions

Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

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Insights

Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.

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insights

‘Tis the season to spice up your holiday creative Read more

insights

Celebrating the successful completion of our 1st MRC audit Read more

insights

2023 Holiday Guide for Marketplace Sellers Read more

1. Walmart 1st Party Data, 2021. *based on revenue. 2020. 2. Walmart 1st Party Data, Behavioral Sciences A&U Study, November 2020. 3. Walmart 1st Party Data, 2021. 4. Walmart 1st Party Data, 2021.