How a Brand Raised the Bar — From Cravings to Conversion
A combined digital and in-store approach helped achieve savory campaign results
Challenge
TRUBAR was launching their products in Walmart stores. They wanted to elevate their brand in a highly-competitive category with many well-established brands and drive online and in-store sales.
Solution
To reach new customers and build brand affinity, the brand delivered a cohesive omnichannel campaign designed to showcase their products’ unique benefits and drive trial.
Strategy
Walmart’s site and app
TRUBAR ran automatic Sponsored Products campaigns to discover top-performing generic, competitor and branded keywords. They then added these keywords to manual campaigns.
To help boost awareness in a crowded category, the brand used eye-catching Sponsored Videos ads to showcase how their product ingredients make them a better protein bar option.
Walmart stores
They rounded out their strategy with Walmart’s In-store Demos and Pickup & Delivery Sampling offerings to help engage customers and influence purchase decisions.
TRUBAR distributed 77,000 samples across 667 Walmart stores.
Big Wins
Units sold, with Sponsored Products1
Impressions1
New-to-brand orders. with Sponsored Videos2
Sources: 1Walmart first-party data, Nov. 3, 2024–Mar. 31, 2025. 2Walmart first-party data, Dec. 16, 2024–Mar. 31, 2025. New-to-brand is defined as a customer who purchases a brand’s product from Walmart site and app as a result of an ad campaign, after not having purchased the brand on Walmart site and app for the previous 12 months. Past results do not guarantee future performance.
Key takeaways
In-Store Activations
Launch in-store activations in addition to your digital campaigns to help broaden reach and acquire new-to-brand Walmart store customers.
Sponsored Search
Use Sponsored Search ads to help reinforce brand awareness and educate customers about your products.
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