of surveyed Walmart customers said they purchase products recommended through Sponsored Products ads.¹
How Sponsored Products work
Show up where it matters
Sponsored Products appear in high-visibility placements like search, browse, and item pages across the Walmart site and app.
Win placements with relevancy
Walmart’s auction pairs your product’s relevancy with your bid to determine visibility.
Pay only when customers click
Sponsored Products ads run on a cost-per-click model, sending customers directly to your product detail page.
Why choose Sponsored Products
Increase visibility
Stand out in search so Walmart customers can easily discover your products. Maintain your brand presence among competitors in your category.
Reach high-intent customers
Connect with people already searching and browsing for products like yours.
Accelerate sales velocity
Help drive more sales by directing ad spend towards your best-selling or seasonal products to boost performance.
See where your ads appear as customers search and shop
Search In-grid
Highlight your item in search results when customers search relevant keywords.
Carousels
Feature multiple products in prominent carousels across search, browse and item pages.
Buy Box
Highlight your product in premium, high-visibility placements on pages where customers decide to purchase.
My Items In-grid
Influence existing customers within a relevant category grid as they finalize their cart.
Stock up
Prompt customers familiar with your products to shop for items they may have left out of their cart.
How to create a Sponsored Products campaign
Access Walmart Connect Ad Center
Sign in with your Seller Center or Supplier Center account, or set up your campaign through your preferred ad partner.
Launch with Sponsored Products
Easily set up your campaign by setting your budget and your start and end date. Choose automatic targeting to remove the guesswork from keyword selection and to minimize in-flight optimization.
Prioritize the products most likely to convert
Select best-selling products and high-quality listings that are more likely to convert. Learn about retail readiness.
Dive into Sponsored Products success stories
Footnotes & citations
1. Walmart Fast Facts 2024 Survey, first-party data, Walmart Customer Spark Community, provided by Walmart Luminate, March 2024.
