How New Fashion Styles Won New Hearts and Helped Accelerate Sales
We stitched together top-performing keywords to gain new buyers.
Challenge
Sweet Hearts, a longstanding Walmart Marketplace women’s fashion brand, wanted to create awareness of their new exclusive-to-Walmart styles, accelerate sales and gain new customers to set itself up for Holiday success.
Solution
The brand focused on building product recognition and helping set their new line in the best possible position ahead of the high-traffic season. They ran automatic and manual Sponsored Products campaigns prior to peak holiday demand, helping their exclusive styles appear within search results sooner and boosting sales quickly.
Strategy
To quickly create awareness, test demand and build momentum, Sweet Hearts launched automatic campaigns for their best-selling core items, such as leggings.
They then used top-performing keywords in manual Sponsored Products campaigns to build relevance ahead of the Holiday season.
Big Wins
Source: 1Walmart first-party data, Jan. 2024–Jan. 2025 vs. Jan. 2023–Jan. 2024. 2Walmart first-party data, Jan. 2024–Jan. 2025.
Key takeaways
New product lines
When launching new product lines, start broad with automatic Sponsored Products campaigns to learn fast, gain top-performing keyword insights and lean into what works when optimizing performance.
Sponsored Products campaigns
If your focus is to set the stage for a successful holiday season, test automatic and manual Sponsored Products campaigns early to help scale quickly.
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