Integrated measurement solutions, tailored to your goals
Help fuel your brand’s growth with our advanced measurements and insights tools.
Solutions tailored to your business objectives
Access advanced measurement and insights tools
Audience insights and planning tools
Understand who your customers are and how they shop. Identify key segments based on your objectives to set the foundation for audience targeting.
Advanced campaign analytics
Create a reporting, testing, and experimentation plan built around your goals. Measure campaign performance across channels and apply optimization strategies to scale what works.
Identification of growth opportunities
Collaborate with our measurement analysts to see how your media investment delivers against your specific goals. Together we identify areas to accelerate growth as well as untapped opportunities to test.
Our full-funnel measurement signals
Omni Media Impact Analysis
Understand the collective impact of your advertising by core channels: Offsite, Onsite Display, and Sponsored Search. Gain insight into how buyer rate and spend increase with multi-channel exposure of each campaign.
Add-to-Cart Campaign Analysis
Track add-to-cart rate, abandon rate, conversion rate and more for deep insight into conversion stage activity.
Display Brand Lift Study
Go beyond clicks to measure consumer perception of your brand. Measure how advertising shifted awareness, favorability, purchase intent and brand preference among exposed audiences.1
Reach Opportunity Curve
Gain insight into each channel’s media reach to understand its growth potential. The model allows you to get insight into additional impressions or clicks to incremental impact on reach by channel and potential shopper actions.
Influence of Display Ads on Sponsored Search
This study identifies which Display Ads characteristics influence shoppers to search for your brand, to better understand their impact on Sponsored Search exposure and conversions.
Discover the benefits of our integrated measurement solutions
Our solutions are designed to address key business objectives and comprised of measurement studies and insights tools.
Acquire new and lapsed customers
Retain existing customers
Drive cross-sell brand conversions
Boost search visibility
Elevate brand messaging
Promote new product adoption
Take your next step toward growth with Walmart Connect
Footnotes & citations
1. Display Brand Lift Study is available based on qualification criteria.