Become a Walmart Connect Partner

The Walmart Connect Partner Network program provides Agencies and Technology Providers with a range of benefits designed to drive growth, enhance capabilities and increase market visibility. By integrating and collaborating with Walmart Connect, you'll gain access to exclusive resources, expert support and valuable opportunities to elevate your business and achieve greater success.

Walmart Connect is one of the fastest growing retail media networks among top retailers. With strong momentum and long-term growth potential, partners have the opportunity to be part of a network that is shaping the future of retail media. Our partners benefit from enhanced visibility through recognition and industry awards that help build their credibility and elevate their client’s brand. Partners can also unlock exclusive tools, insights and support, designed to help advertisers run high-performing campaigns through Walmart Connect.

Technology providers: You offer advertisers a self-serve platform to manage ad campaigns, and want to integrate with Walmart Connect APIs.



Agencies: You offer hands-on management of digital advertising campaigns.



Tech-enabled agencies: You offer hands-on management and leverage proprietary technology integrations to manage and optimize digital advertising campaigns, but do not offer software as a service.

To become a Walmart Connect partner, click Become a partner and complete the inquiry form.

The Walmart Connect Partner Network program consists of three tiers — Partner, Premium Partner and Premium+ Partner — and is available for Agencies and Technology Providers who provide campaign management services. These tiers are based on criteria such as annual spend with Walmart Connect, product adoption and compliance with our Walmart Connect guidelines and policies.

Those that earn Premium and Premium+ status receive benefits including:

Partner badge: A mark of credibility and reliability that can be utilized in marketing materials.

Premium Partner recognition: The opportunity to market themselves as premier partners.

Enhanced visibility: A status indicator and higher sort prominence in the Walmart Connect Partner Directory, making it easier for advertisers to find them.

Business support: A suite of resources including product support, marketing assistance, exclusive insights, advanced technical solutions, and strategic business development guidance to help partners grow and succeed.

Status is determined by a selection of metrics such as revenue, product adoption and compliance with Walmart Connect guidelines and agreements.

Perspective partners: Visit the Contact Walmart Connect page to start advertising and submit a contact form.

Current partners: Contact your Partner Development Manager.