Ready to get started with ads or need a refresher?

Follow these simple steps to make the most of your first campaign.

5 simple steps

Start here

Sign into Walmart Connect Ad Center using your Seller Center or Supplier Center credentials, or set up your campaign through your preferred ad partner.

Sign into Ad Center
Ad Center sign in

Create your campaign

Select Sponsored Products as the campaign type and set your start and end date. Choose Automatic targeting as it’s the simplest way to get started. The system selects keywords for you, and tests search terms to find out what works best. This option gives your campaign maximum exposure and a strong data-driven foundation to build on.

Create your campaign

Set budgets and bidding

Choose Dynamic Bidding to save time and effort through real-time bid adjustments. This can help improve conversions and make the most of your budget. A minimum daily budget of $100 is recommended to help maintain visibility during peak shopping hours and build momentum.

Set bid strategy

Select your products

Prioritize your 10-15 best-selling products and items that would be grouped together in a retail aisle. Select high-quality listings that are more likely to convert.

Select your products

Launch your campaign and learn

Give your campaign at least 30 days to allow for the data to accumulate into actionable learnings. Remember, your first campaign should focus on metrics like impressions and clicks and building relevance, as a building block to ROAS.

Disclaimer: mock data for illustrative purposes only

Launch and Learn

“Over 60% of our in-store sales are attributed to our Walmart Connect campaigns.”

Emmanuel Rodriguez, Marketing Manager at AudiCon

AudioCon testimonial video

Start strong with these pro tips

Keep campaigns focused

To get best results, start with 10–15 strong items in each campaign. This helps the algorithm gather enough clicks, build momentum, and generate clear data to guide your next steps.

Allocate budget to build momentum

Set a sufficient daily budget to keep your ads visible and build a solid foundation for results. Budgets that are too low may cause campaigns to cap out early in the day, missing peak shopping hours.

Match bids to your items

Consider matching bids to each item’s margin, price point, and competitiveness instead of using a one-size-fits-all approach. This helps keep your ad spend efficient and your results meaningful.

Answers to questions you may have