Marketplace sellers advertising with Walmart Connect saw 69% of Sponsored Brands orders come from new-to-brand buyers.¹
How Sponsored Brands works
Be the first thing they see
Appear at the top of relevant search results and browse pages,2 featuring your brand logo, message and up to four products
Pay only when customers click
Send customers directly to a page of your choice — the search results page, product page, or Brand Shop or Shelf, using a cost-per-click model.
Pair products and messaging
Sponsored Brands ads can include up to ten items in each campaign and Walmart's proprietary algorithm will select and feature up to four of the most relevant ones.
Why choose Sponsored Brands
Build brand awareness
Show up early in the customer’s search experience to capture and keep their attention.
Enhance product visibility
Feature up to four key products prominently placed at the top of search results.
Bring traffic to your pages
Take customers to the page of your choice and keep them focused on your brand.
Place your brand where customers start their search
Sponsored Brands appear at the top of search result pages, where engagement is high.
How to create a Sponsored Brands campaign
Get started with ease
Sign in to the Walmart Connect Ad Center with your Seller Center or Supplier Center account, or set up your campaign through your preferred ad partner.
Launch with a few simple steps
Click Create Campaign and choose Sponsored Brands. Next, add your campaign specifications and include up to four items with shoppable links. Once you're ready, submit your campaign for review.
Optimize for performance
Make sure you feature best-selling products with high-quality listings as retail readiness is important. Once live, you can monitor and optimize your campaign in real time and generate reports as per the attribution window.
Get inspired with Sponsored Brands success stories
Footnotes & citations
1. Walmart first-party data Feb 1, 2024 – Jan 31, 2025 based on a 14-day attribution. Past results do not guarantee future performance. New-to-brand buyer is an ad-exposed customer who purchases a brand's product from Walmart site or app after not purchasing from the brand the previous 12 months.
2. This placement is available on browse pages on desktop and mobile web only. Sponsored Brands is available to eligible brand owners and authorized brand representatives.
