NuTrail Boosts Sales by 10X by Optimizing Search Campaigns

In December 2023, NuTrail, a no sugar added granola company, wanted to explore always-on campaign strategies that could help increase sales at Walmart across key food categories.

The advertiser worked with partner agency AdAdvance to run Sponsored Products ads, beginning with a small investment and a test-and-learn approach, and then optimizing along the way to improve performance.

The strategy helped build brand equity for NuTrail with Walmart customers, focusing on Manual campaigns to target Search In-grid placement and top category keywords like "granola". This approach helped to increase ranking and share in the granola category from nearly non-existent to category owner.

As a result, the NuTrail team decided to increase its daily spend by 5x.

Sources: Walmart first-party data, December 2023 vs. October 2024.

These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart’s express consent. Past results do not guarantee future performance.