Better together: Automatic and manual campaigns

A premium sports drink brand in a highly competitive category needed to increase visibility, drive incremental sales growth and expand their category share of voice. They wanted to drive campaign efficiency and measure their incremental ROAS. 

Campaign goals

Drive iROAS 

Measure automatic and manual campaign impact 

Used automatic and manual Sponsored Products campaigns to help drive visibility at key decision moments in the shopping journey.

To validate their campaigns’ impact on return on ad spend, the brand engaged Pēq, a Tech Partner in the Walmart Connect Partner Network. 

The brand implemented a search-first strategy to drive growth, leveraging automatic and manual search campaigns to capture high-intent Walmart customers and complement their broader omnichannel campaign strategy. This approach included precise targeting to capture and convert high-intent shoppers, helping balance scale and efficiency to increase sales and maximize iROAS.


To validate their campaigns’ impact, they engaged a third‑party incrementality measurement partner. 

Automatic and manual Sponsored Products

Automatic campaigns helped expand reach and uncover high-performing search terms, while manual campaigns helped focus spend on top category keywords. Both campaigns helped secure high-visibility placements for relevant items, building a stronger brand presence during active shopping moments. 

Campaign measurement 

Worked with Pēq to measure incremental campaign performance, optimize iROAS and uncover actionable optimization insights.   

Better together: This combined approach helped deliver incremental search ROAS. 

_{Source:  Pēq Apr. 23–Sept. 30, 2025 provided analysis. Pēq is an independent third party and not affiliated with Walmart Connect. Past results do not guarantee future performance.}