How SellCord helped accelerate digital growth
Electrifying a brand's online presence led to stronger results.
Challenge
Tzumi Electronics aimed to expand beyond the physical aisle and onto Walmart Marketplace. With over 10 categories to promote, they needed to scale digital presence and support online growth.
Campaign goals
Drive online sales
Reach new customers
Expand product visibility
Solution
Tzumi Electronics partnered with SellCord, a Premium Tech Partner. They used Sponsored Products and Sponsored Videos with omnichannel insights to close the gap between in-store and online sales.
Strategy
SellCord and Tzumi Electronics created a multi-solution approach to engage shoppers earlier in the purchase journey, using Sponsored Products and Sponsored Videos to help increase brand visibility, drive consideration and boost sales.
Wins
of total Marketplace sales driven by ad-attributed sales
of orders driven by new-to-brand customers
ROAS during peak season*
Source: SellCord data. Aug. 1, 2024–Jul. 31, 2025 vs. Aug. 1, 2023–Jul. 31, 2025. Analysis provided by SellCord. SellCord is an independent third-party and not affiliated with Walmart Connect. No endorsement of third-party data sources. Past performance does not guarantee future results. New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months. *Jul. 8–13, 2025.
Takeaways
Identify high-performing keywords
Identifying and shifting to high-performing keywords early in the campaign can boost visibility and conversions.
Get category-specific
Instead of broad product group campaigns, a category-specific structure can give more control over optimization.
Engage a Tech Partner
Working with a Tech Partner can help advertisers scale digital expansion during high-traffic periods.
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