Walmart Connect Partner Awards Winners 2026
Here’s to work worth celebrating.
Introducing the partners raising the bar for innovation, collaboration and measurable impact across the Walmart Connect ecosystem.
2026 Partner Awards Winners
Big ideas. Powerful partnerships. Standout results.
This year’s winners show what’s possible when creativity, technology and commerce come together. Explore the work setting new standards, inspiring bold thinking and helping move the industry forward.
Full-Funnel Activation Winner
Saatchi & Saatchi X
Procter & Gamble
Saatchi & Saatchi X turned NFL fandom into full-funnel Walmart commerce for P&G’s “Grab Greatness” campaign, connecting team-targeted CTV creative to a custom Walmart.com storefront through a QR experience reinforced in-store. The campaign drove +5% sales, +71% branded search lift and 100K+ add-to-carts attributed to linear TV.
Product Innovation Winner
Optiwise.ai
Acquco
Optiwise.ai worked with Acquco, taking their client’s fragmented data and creating one intelligence layer to connect organic and paid performance in real time. The automation platform fixed 430 non-compliant SKUs, reduced manual reporting and enabled more confident ad scaling, while addressing a 5.35% Total Advertising Cost of Sales.
Partnership Achievement Winner
Pacvue Corporation, PSOne and Profitero+
The J.M. Smucker Company x Uncrustables
Pacvue, PSOne and Profitero+ joined forces to help The J.M. Smucker Company grow Uncrustables. They combined real-time competitor out-of-stock signals with bid automation and strategic expertise to respond to changing shelf conditions and drive new-to-brand growth. The partnership delivered 241M+ impressions, more than 2.4M orders and 11.14x ROAS.
Marketplace Acceleration Winner
Adbrew
K2 Health
Adbrew helped K2 Health scale its gloves category on Walmart Connect while protecting profitability, using cross-platform dayparting and profitability-targeted bid automation to execute 63K automated optimizations. The approach increased ad sales by +123.6% and reduced CPC by 25.7%.
Precision Impact Winner
Harvest Group
Kinder’s
Harvest Group supported Kinder’s expansion into frozen wings and fries at Walmart with a measurement-first approach focused on long-term customer value. Using Scintilla data and Harvest Group’s regression-model incrementality to inform investment decisions, the campaign generated 72% incremental to category, 24% net-new-to category shoppers and 10.52 ROAS.
Creative Breakthrough Winner
PSOne
The J.M. Smucker Company x Jif
PSOne transformed Jif from a weekday PB&J staple into a family-night occasion with “Thank Jif It’s Friday,” connecting creative across TikTok, CTV, in-store QR experiences and more, co-created with Walmart Connect. The campaign delivered +5.6% total sales, +37.5% eCommerce sales and 27% new-to-brand.
Global Growth Winner
Teikametrics
JTF
Teikametrics helped Guangdong-based personal care seller JTF accelerate U.S. growth on Walmart.com with a full-funnel program across Sponsored Products, Sponsored Brands, Sponsored Video and Onsite Display powered by AI bidding and dayparting. The campaign generated+2,020% YOY sales growth, 3.57x ROAS and 98% new-to-brand, creating a repeatable cross-border growth playbook.
CTV to Commerce Winner
Acosta Group
Nestlé Coffee & Beverage
Acosta Group’s Mosaic team brought Nestlé’s Starbucks coffee and creamer pairing to Walmart customers through a first-to-market Walmart VIZIO CTV, using Walmart first-party audiences and closed-loop measurement to connect upper-funnel exposure to sales. The campaign delivered $19.50x ROAS, a 3.2% conversion rate among exposed households, and 25% of buyers were new to the brand, growing the customer base.
Explore the Finalists in each category
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