Get more from Sponsored Search
See how Sponsored Brands and Sponsored Videos can complement your strategy to reach more customers and drive better business outcomes.
Turn customer searches into purchase decisions
Meet high-intent customers where they are
See how Sponsored Search formats help customers like Cynthia discover, understand, and choose products as they actively search on Walmart's site and app.
Get discovered when they're ready to buy
Cynthia is shopping for back-to-school items for her son. She discovers a backpack through a Sponsored Products ad.
Introduce your brand and assortment
After exploring the backpack, Cynthia comes across matching lunchboxes, pencil cases and other essentials through a Sponsored Brands placement.
Bring your products to life
As she browses the brand’s collection, Cynthia discovers a lunchbox through Sponsored Videos. Seeing its leak-proof design and dishwasher-safe compartments helps her decide it’s the right fit.
Marketplace sellers who invested in full-funnel Sponsored Search, grew year-over-year GMV 1.5x, on average, vs Marketplace sellers who invested in Sponsored Products alone.1
Three reasons to expand your search strategy
Help reach more customers
Sponsored Brands and Sponsored Videos help your brand and products appear in more high-impact search moments, capture attention, and connect with new shoppers.
Tell richer product stories
Go beyond static product listings with Sponsored Videos that bring your product to life — showing customers how it works, what makes it unique, and why it’s worth choosing.
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Help grow larger baskets
Sponsored Brands helps promote complementary products and encourage customers to explore your broader assortment.
Start with these best practices
Start with what’s already working
Focus on products that already perform well with customers and use them as the foundation for new campaigns.
Showcase products together
When building Sponsored Brands campaigns, consider featuring complementary products that help shoppers discover more of your assortment.
Make your product the hero
In Sponsored Videos, capture attention right away by showing your product within the first few seconds and conveying its benefits.
Create a branded destination
Eligible Marketplace sellers can build a Brand Shop where shoppers can explore a dedicated destination for your brand and full assortment, then use Sponsored Brands to drive them there.
Watch our Moving beyond Sponsored Products webinar
Check out our Small Business webinar series, and learn how to reach more customers across more touchpoints with a complete search strategy.
Source: Walmart first-party data, Feb 1, 2024 to Jan 31, 2025 vs Feb 1, 2023 to Jan 31, 2024; includes all advertisers who only used Sponsored Products in Feb 1, 2023 to Jan 31, 2024 and used Sponsored Products (SP), Sponsored Brands (SB) & Sponsored Videos (SV) in Feb 1, 2024 to Jan 31, 2025. New-to-Brand: Walmart Connect defines a new-to-brand customer as one who purchases a brand’s product on Walmart’s digital properties as a result of an ad campaign, after not having purchased the brand at or on Walmart for the 12 prior months. Due to the given range of data results may vary over a different period of time. Past results do not guarantee future performance. Performance may vary across different product categories.
See how brands have found success with Sponsored Search
Footnotes & citations
1. Source: Walmart first-party data, May 1, 2024 - April 30, 2025 vs May 1, 2025-April 30, 2026 (as of July 2026). Full-funnel Sponsored Search includes Sponsored Products, Sponsored Brands, and Sponsored Videos. Past results do not guarantee future performance.