Illuminating the path to growth with Sponsored Search and Display

As competition increased in the lighting category, Govee needed to drive discoverability, attract new customers, and scale sales efficiently during its first year selling on Walmart Marketplace.

Their aim was to increase visibility across high-intent searches, improve conversion across priority SKUs and acquire new customers.

Govee activated a full-funnel strategy across Sponsored Products, Sponsored Brands, Sponsored Videos, and Onsite Display to increase visibility for its LED strip lights, TV backlights, ambient lighting, and outdoor smart lighting solutions across high-intent search and browsing experiences on Walmart Marketplace.

Govee used automatic Sponsored Products campaigns to uncover high-performing search queries and capture incremental traffic within the competitive LED lighting category. Manual keyword targeting focused on exact-match, non-branded terms to drive new customer acquisition, while branded keyword defense campaigns helped maintain visibility for shoppers already searching for Govee products.

The brand also applied tiered bidding strategies and flexible budgets across top-performing campaigns to maximize conversion efficiency and avoid missed demand during peak traffic periods.

Source: Walmart first-party data, March 1, 2025 – May 8, 2026. Results reflect combined performance across all participating channels, including Sponsored Search and Onsite Display. New buyers are buyers that have not purchased any measured items within 12 months before the campaign starts. Past results do not guarantee future performance.