From data-backed velocity to retail expansion 

Before expanding into Walmart stores, MyProtein needed to prove online growth could translate to retail success by building demand to give buyers data-backed confidence — despite limited U.S. brand awareness and no proven mass retail velocity. 

They sought to build brand awareness, boost sales and conversion, and gather data to support retail expansion.

In partnership with their agency, Kinneberg Management Group, MyProtein activated a full‑funnel approach across Sponsored Products, Sponsored Brands, Sponsored Videos and Onsite Display. 

The strategy focused on high‑traffic protein search terms and key seasonal moments — including summer deals and holidays — to drive conversion. The brand also leaned into Flash Deal events such as New Year Reset and July Summer Savings to drive visibility and sales velocity on Marketplace.

Sales performance was analyzed to identify top‑performing items and flavors, helping guide initial in‑store assortment decisions. With the shift to first-party retail, budgets were increased and bidding was adjusted to align digital demand with in-store availability — supported by an in-store demo program for Protein Wafers. 

Own high-intent moments 

Target high-traffic protein searches and seasonal events to drive conversion and capture demand. 

Turn insights into retail decisions 

Use performance data to identify top items and guide in-store assortment strategy. 

Accelerate with deal-driven visibility 

Leverage Flash Deal events to boost visibility and increase sales velocity on Marketplace. 

Align demand with shelf availability 

Adjust budgets and bids to match digital demand with in-store inventory, supported by product demos. 

Sources: ¹Walmart first-party data, September 27, 2025–February 2, 2026. ²Walmart first-party data, August 1, 2024–July 31, 2025. Past results do not guarantee future performance. New-to-brand buyers are defined as customers who purchase a brand’s product from Walmart site and app as a result of an ad campaign, after not having purchased the brand in the previous 12 months. New-to-brand orders represent the number of first-time orders from these customers within the same 12-month look-back window.