Quartile helped accelerate growth during a high-traffic event
How working with a Tech Partner during Walmart Deal Days set the stage for impactful outcomes.
Challenge
After a period of reduced ads, the brand sought to maximize the opportunity presented by Walmart Deals, Oct. 7–12 by rebuilding visibility among high-intent customers and accelerating growth.
Objectives
The aim was to boost sales, increase ROAS and acquire new-to-brand customers.
Solution
Lotus & Windoware worked with Quartile, a Premium Tech Partner in the Walmart Connect Partner Network, to launch a Sponsored Products and Sponsored Brands campaign.
Strategy
They focused on driving conversions and maximizing discoverability across Walmart’s digital properties during high-traffic moments. This helped capture demand for products and build catalog momentum.
Tactics
Dedicated event campaign
Launched a dedicated Walmart Deals, Oct. 7–12 campaign to help maximize visibility during the high-traffic moment.
Increased bid competitiveness
A 30% search in-grid bid multiplier helped win premium ad placements and capture demand among high-intent shoppers.
Sponsored Search expansion
Sponsored Products and Sponsored Brands campaigns helped drive discoverability across related assortments.
Increased daily investment
Expanded advertising investment through daily pacing and budget optimization as shopping momentum accelerated.
Wins
Sales
ROAS
New-to-brand customers
Source: Quartile data, Oct. 7-Oct. 10, 2025 vs. Sep. 07-Oct. 6, 2025. Due to the given range of data results may vary over a different period of time. Quartile is an independent third party and not affiliated with Walmart Connect. No endorsement of third-party data sources. New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months. Past results do not guarantee future performance.
Takeaways
Participate in high-traffic seasonal events
Using opportunities like Walmart Deals, Oct. 7–12 help enhance visibility and accelerate growth.
Combine ad formats
Combining Sponsored Products and Sponsored Brands helps increase product discoverability during seasonal moments.
Engage a Tech Partner
Working with a partner helps build, optimize and enhance visibility during time-sensitive seasonal promotions.
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