Building momentum for peak season and beyond

A relevance-first strategy helped build lasting impact.

Brand

Greenworks

Campaign Date

Oct 3, 2025 – Feb 28, 2026

Goals

Build brand awareness

Boost conversion and sales

Partners

Xnurta

Challenge

Greenworks wanted to grow visibility for its snow equipment line ahead of peak demand. The brand needed a strategy that could build search relevance early, capitalize on periods of high shopper demand and maintain momentum over time.

Campaign goals

Increase visibility

Boost sales

Improve ROAS

Solution

Greenworks partnered with Xnurta, a Premium Partner in the Walmart Connect Partner Network, to activate Sponsored Products campaigns across its catalog. Xnurta's Smart Creation technology and AI optimization helped campaigns launch quickly, scale efficiently and adapt to performance signals.

Strategy

Greenworks and Xnurta used a phased Sponsored Products strategy to build relevance before demand surged. Campaigns focused on longer-tail search terms first, then expanded to higher-volume keywords as visibility grew, helping improve performance during peak periods and sustain momentum beyond them.

Tactics

Smart campaign creation

Used Xnurta’s Smart Creation technology to launch auto and manual Sponsored Products campaigns across the snow equipment catalog at scale.

AI keyword optimization

Applied AI optimization to identify converting search terms and continuously expand manual keyword coverage.

Budget dayparting

Allocated spend during high-traffic shopping periods to help maximize visibility and efficiency.

Search In-grid placement

Used Search In-grid placement bid multipliers to help increase visibility on high-traffic category terms.

Wins

+16 %

Ad-attributed sales vs. same period the year before

+84 %

Impressions vs. same period the year before

+8.4 %

ROAS vs. same period the year before

Source: Xnurta campaign data and Walmart Seller Center, Nov. 2 – Dec. 26, 2025 vs. Nov. 2 – Dec. 26, 2024. Analysis provided by Xnurta. Xnurta is an independent third-party and not affiliated with Walmart Connect. No endorsement of third-party data sources. Past performance does not guarantee future results.

Takeaways

Build relevance before scaling

Starting with longer-tail search terms can help brands establish relevance before expanding into more competitive keywords.

Sustain visibility beyond peak periods

A strategic Sponsored Products approach can help brands maintain visibility and performance after shopper demand begins to level off.

Collaborate with a Tech Partner

Working with a Tech Partner in the Walmart Connect Partner Network can help advertisers scale campaign management and optimize performance throughout the campaign lifecycle.