How to turn discovery into growth with a Tech Partner

Baby Foot is a foot care brand, and as a new advertiser with Walmart Connect, it needed a strategy to help accelerate product discovery and reach new customers, while also driving efficient, scalable growth.

Their aim was to build awareness, drive sales and boost new-to-brand orders.

Baby Foot worked with Intentwise, a Premium Partner in the Walmart Connect Partner Network, to develop a strategy that leveraged Sponsored Products and Sponsored Brands to help accelerate new-to-brand orders, awareness and scalable growth.

The strategy focused on search term identification and optimization with Sponsored Products and Sponsored Brands. Powered by Intentwise's automation tools, it started with a learning phase to establish discovery and optimization frameworks, then relaunched in Q4 to scale rapidly during peak demand.

High-performing search terms from discovery campaigns were optimized into keyword structures, accelerating learning and efficiency. This closed-loop approach enabled faster decisions, effective scaling of high-intent traffic, stronger budget control and a solid foundation for long-term growth.

Sponsored Search optimization
Sponsored Products automatic campaigns drove discovery and identified high-intent signals, while top-performing queries were scaled into manual campaigns to improve efficiency, control targeting, and capture both branded and non-brand demand.

Accelerate growth with smarter optimization
Intentwise’s automation enhanced keyword discovery and performance tracking, helping to accelerate optimization and improve budget efficiency.

Turn discovery into consideration
Sponsored Brands campaigns directed customers to product detail pages and curated product collections, strengthening mid-funnel engagement and supporting product consideration.

Source: Intentwise data. Jan. 1 – Mar. 31, 2025 vs. Oct. 1 – Dec. 31, 2025. Past results do not guarantee future performance. No endorsements of third-party data sources.