Getting a $3.6M grip on Marketplace growth from day one
How Gorilla Grip used a full-funnel strategy to build awareness and accelerate sales.
Challenge
Gorilla Commerce, a home goods company and new Marketplace seller, aimed to build visibility, capture demand and drive sales in a category where shoppers aren’t searching by brand.
Campaign goals
Reach new customers
Unlock in-store opportunities
Build brand awareness
Solution
The brand launched a full-funnel, catalog-wide strategy across Sponsored Products, Sponsored Brands, and Sponsored Video to help reach shoppers throughout the purchase journey.
Strategy
By combining always-on visibility, high-intent keyword capture, and scaled investment, the campaign helped drive awareness and accelerate sales during the brand's first year on Marketplace.
Wins
Ad-attributed sales
Units sold, from Sponsored Search
Clicks, from Sponsored Search
Impressions, from Sponsored Search
Source: Walmart first-party data, June 1, 2024–May 31, 2025. Past results do not guarantee future performance.
Takeaways
Invest in full-funnel formats early
A full-funnel campaign can help advertsiers drive stronger performance than relying on Sponsored Products alone.
Combine awareness and conversion tactics
Using multiple ad formats together can help build visibility while driving sales.
Create a repeatable growth strategy
A catalog-wide approach can help brands scale new and existing products.
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