Salty-Snack Moments That Fuel Awareness
How Fuel Station screen ads helped drive brand awareness for a leading snack brand.
Opportunity
In 2025, a global Food brand wanted to increase awareness and sales of its salty snack brand at Walmart stores and fuel stations.
Goals
They sought to grow brand awareness and boost sales.
Solution
They participated in a first-to-market Walmart Fuel Station screen ads beta opportunity, running a campaign at over 420 stations.
Strategy and tactics
In May 2025, the global supplier decided to participate in the beta test. They wanted to see if the Fuel Station screen ads can help reach more Walmart customers near Walmart stores and remind them about salty snacks while they fuel up.
Their strategy focused on creating moments that helped spark consideration and fuel decisions for future purchases.
By running relevant static ads on Walmart’s fuel station screens, the brand expanded their reach outside of Walmart stores, helping enhance the shopping experience while capturing Walmart customers’ attention at a key touchpoint, right at the pump.
Big Wins
Impressions
Percentage points increase in aided awareness
Percentage points increase in familiarity
Percentage points increase in intent to learn more
Source: Walmart first-party data, May 10–25, 2025. Impressions: Total number of ads served to customers while pumping gas; Aided awareness: Which of the following brands have you heard of?; Familiarity: How familiar are you with the following brands?; Intent to learn more: How likely are you to look up information on each of the following brands in the near future? Past results do not guarantee future performance.
Key takeaways
Affect high-impact moments
Fuel Station screen ads can help you engage Walmart customers during a natural pause in their routine. With an average dwell time of seven minutes, these ads are best for upper-funnel messaging.1
Boost awareness
You can use Fuel Station screen ads to help drive reach. This format is built for scalable exposure, and a 4-week Fuel Station screens campaign can help deliver up to 11 million impressions.2
Activate quickly, scale easily
Fuel Station screen ads offer run-of-network setup and turnkey creative guidelines to help you get started fast with broader visibility across over 420 Walmart fuel stations.3
Sources: 1Placer Labs Inc, May 1, 2024–Apr. 30, 2025. 2Walmart first-party data, Jan. 2024–May 2025; gross impressions are estimated projections based on historical and aggregated data; actual campaign results will vary. 3Walmart first-party data, July 2025.
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