Planting seeds of lasting success during Ready Set Spring event
How Walmart Connect Partner Network Tech Partners help grow businesses.
Challenge
HydroTech, a leading home and garden tools brand, participated in Ready Set Spring, an event that kicks off the spring season at Walmart, to strengthen their online brand presence.
Solution
Winston Products partnered with Trellis, a Premium Tech Partner in the Walmart Connect Partner Network, to combine Trellis' proprietary optimization tools with Walmart ads to build a cohesive presence across Walmart.
Strategy
Leading up to the Ready Set Spring event, Winston Products and Trellis ensured HydroTech’s listings were retail ready with optimized keywords, detailed descriptions and high-quality imagery. This helped maximize visibility and performance.
Tactics
Sponsored Products
Helped boost visibility and conversion by placing the products in high-intent search and browse placements to reach shoppers actively looking for home and garden solutions.
Sponsored Brands
Helped showcase the product range through branded creatives and messaging to help reinforce recognition and driving traffic to curated brand pages.
Onsite Display
Helped extend the campaign’s reach by engaging shoppers with visually rich ads across Walmart’s digital properties to influence both online and in-store purchases.
Smart optimization
Trellis’ optimization technology helped improve the brand’s listings and campaigns during and after the event, helping sustain performance and long-term success at Walmart.
Big wins
Impressions year over year
Conversion rate year over year
Ad-attributed sales year over year
Source: Trellis data, March 1–May 31, 2025 vs. March 1–May 31, 2024. Trellis is an independent third party and not affiliated with Walmart Connect. No endorsement of third-party data sources.
Key takeaways
Retail readiness pays off
Being retail ready with high-quality listings helps achieve advertising success through trust, discoverability and engagement.
Solutions that are better together
Combining Sponsored Search and Onsite Display helps brands build a cohesive strategy and engage with customers from awareness through conversion.
Collaboration is key
Working with a Tech Partner in the Walmart Connect Partner Network helps brands optimize campaigns more effectively and scale growth.
Ready to get started?
Join Walmart Connect and put our partners, expertise and data to work for you.
You might be interested in
