An always-on strategy delivered a slice of success
Optimized budgets and keywords helped Home Run Inn reach more shoppers and grow on Walmart’s digital shelves
Opportunity
As Home Run Inn scaled its frozen pizza business nationwide, their Sponsored Products campaigns were capping out by mid-morning, limiting visibility just as shoppers were searching for dinner options.
Goals
They set out to accelerate sales to capture more category share, online and in-store, improve discoverability across Walmart.com, mobile, and app, and attract new buyers.
Solution
Home Run Inn adopted an always-on strategy, optimizing Sponsored Products and layering in Sponsored Brands to increase visibility and reach.
Strategy and tactics
The Chicago-based supplier started by increasing daily budgets on Sponsored Products, making sure their campaigns didn’t run out before shoppers even reached the frozen aisle.
With steady coverage, they captured available category sales throughout the day. Next, they fine-tuned their bidding strategy, prioritizing the keywords and products driving the best results. To build on this, they layered in Sponsored Brands, giving Home Run Inn greater visibility and reaching more new-to-brand customers.
Throughout, they closely monitored pacing metrics like cap-out times, impressions, and clicks to keep campaigns optimized and always on.
Big wins
Increase in omnichannel sales year over year1
New-to-brand buyers2
Ad-attributed digital sales2
Sources: 1Walmart first-party data, Feb. 1, 2023–Jan. 31, 2024 vs. Feb. 1, 2024–Jan. 31, 2025. 2Walmart first-party data, Feb. 1, 2024–Jan. 31, 2025. New-to-brand is defined as a customer who purchases a brand’s product from Walmart site and app as a result of an ad campaign after not having purchased the brand on Walmart site and app for the previous 12 months.
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