Xnurta Elevates Campaigns with Seamless Sponsored Search API integration
A test and learn strategy to spotlight extended product lines through Sponsored Products and Sponsored Brands.
Campaign Date
Mar 1 – Mar 31, 2025
Goals
Boost conversion and sales
Partners
Xnurta
Opportunity
Managing campaigns manually requires significant time and attention to detail and can lead to variability in campaign performance.
Solution
Xnurta, a Tech Partner in the Walmart Connect Partner Network, integrated Sponsored Search APIs to deliver a seamless and automated campaign management experience. Their Smart Creation tool enables advertisers to launch high-performing campaigns quickly and at scale.
Strategy
By leveraging Keyword Analytics, Out of Budget, and Item Recommendations APIs, Xnurta provides advertisers with:
- Real-time budget pacing and bid adjustments
- Automated keyword harvesting
- Optional rule-based controls for customized optimization
Key benefits
- Accelerated campaign setup
- Continuous performance optimization
- Greater impact with less effort
Ready to get started?
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