How a supplier lathered up demand by starting at the bottom of the funnel

By scaling into upper-funnel solutions they ignited year-over-year sales growth.

Brand

Soapbox

Campaign Date

Mar 1, 2024 – Mar 31, 2025

Goals

Boost conversion and sales

Opportunity

As a direct supplier to Walmart, Soapbox needed to break through category noise and prove its product appeal. To increase visibility and reach their sales goals, the brand focused on finding high-performing ad placements and scaling  them effectively.

Goals

Drive 50% year-over-year sales growth, and showcase data-driven insights to guide long-term investment strategies.

Solution

Soapbox ran Sponsored Search placements across Walmart's site and app, pairing consistent investment with strategic testing to steadily increase sales.

Strategy and tactics

Soapbox started at the bottom of the funnel with Sponsored Products to convert high-intent shoppers already searching for relevant terms on Walmart.com.

From there, they scaled into Sponsored Brands and Sponsored Videos, increasing top-of-funnel momentum to support sales growth — and to generate brand awareness for their assortment of products at Walmart.

During key tentpole events such as Walmart’s Beauty Glow Up, Soapbox also expanded into Onsite Display ads to encourage repeat purchases from existing shoppers and amplify brand visibility.

Big wins

107 %

Increase in year-over-year sales growth¹

78 %

New-to-brand buyers²

70 %

Ad-attributed sales²

Sources: ¹Walmart first-party data, Mar. 1, 2023–Mar. 1, 2024 vs. Mar. 1, 2024–Mar. 1, 2025. ²Walmart first-party data, Mar. 1, 2024–Mar. 1, 2025.

Key takeaways

Scale into upper-funnel

Start with Sponsored Products to help drive sales and scale into upper-funnel formats like Sponsored Brands, Sponsored Videos, and Onsite Display to boost brand awareness.