Walmart’s customer is the American shopper

Walmart is the nation’s largest omnichannel retailer1 because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we’re expanding & enriching our ecosystem for everyone’s benefit.

As technology & customer preferences evolve, Walmart is not only keeping up, but blazing the way

Over the last few years, we've focused obsessively on putting our reach & scale to work for your business. You’ll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture of Walmart customers.

Walmart knows all about success


Since the first Walmart opened in 1962, our supernova-like success has never slowed down. Join Walmart Connect as we drive retail media forward.

Products & Services
No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.
Search Search
Display Display
In-store In-store
Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

1. Walmart 1st Party Data, 2021. *based on revenue. 2020.