Walmart’s customer is the American shopper

Walmart is the nation’s largest omnichannel retailer1 because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we’re expanding & enriching our ecosystem for everyone’s benefit.

As technology & customer preferences evolve, Walmart is not only keeping up, but blazing the way

Over the last few years, we've focused obsessively on putting our reach & scale to work for your business. You’ll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture of Walmart customers.


Walmart knows all about success

Since the first Walmart opened in 1962, our supernova-like success has never slowed down. Join Walmart Connect as we drive retail media forward.

Products & Services
No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.
Search Search
Display Display
In-store In-store
Brand interactions Brand interactions
Brand interactions
Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

1. Walmart 1st Party Data, 2021. *based on revenue. 2020.