Walmart’s customer is the American shopper

Walmart is the nation’s largest omnichannel retailer¹ because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we’re expanding & enriching our ecosystem for everyone’s benefit.

As technology & customer preferences evolve, Walmart is not only keeping up, but blazing the way

Over the last few years, we've focused obsessively on putting our reach & scale to work for your business. You’ll have access to a one-of-a-kind, closed-loop system that integrates online & in-store behavior to build a comprehensive picture of Walmart customers.

Walmart knows all about success

Since the first Walmart opened in 1962, our supernova-like success has never slowed down. Join Walmart Connect as we drive retail media forward.

As a closed-loop omnichannel media business of America’s largest omnichannel retailer, we are working hard to innovate and move faster than ever before to deliver distinct omni solutions and accelerate growth for advertisers of all sizes. "

Rich Lehrfeld, Senior Vice President, General Manager, Walmart Connect

At Walmart, we’ve always been committed to helping customers find the right products at the right price, and now with Walmart Connect we’re helping them connect with more brands and sellers when shopping with us online. "

John Furner, President and CEO, Walmart U.S.

It’s an incredibly transformative time in retail. Making every marketing dollar count has become even more critical for brands. Walmart Connect is helping our suppliers and sellers do just that by creating meaningful shopping experiences with our customers – and making sure those experiences are valuable to our customers. "

Seth Dallaire, Executive Vice President and Chief Revenue Officer, Walmart U.S.

Products & Services

No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.

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In-store

Stand out from the crowd

Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.

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Insights

Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.

Walmart’s customer is the American shopper

Walmart is the nation’s largest omnichannel retailer1 because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we’re expanding & enriching our ecosystem for everyone’s benefit.

As technology & customer preferences evolve, Walmart is not only keeping up, but blazing the way

Insights

Walmart is the nation’s largest omnichannel retailer¹ because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we’re expanding & enriching our ecosystem for everyone’s benefit.