Walmart knows all about success
Since the first Walmart opened in 1962, our supernova-like success has never slowed down. Join Walmart Connect as we drive retail media forward.
Walmart’s customer is the American shopper
Walmart is the nation’s largest omnichannel retailer1 because we put the customer first. By using our resources to create more meaningful connections between our customers & advertising partners, we’re expanding & enriching our ecosystem for everyone’s benefit.
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As a closed loop omnichannel media business of America’s largest retailer, we are working hard to innovate and move faster than ever before to deliver distinct omni solutions and accelerate growth for advertisers of all sizes. "
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At Walmart, we’ve always been committed to helping customers find the right products at the right price, and now with Walmart Connect we’re helping them connect with more brands and sellers when shopping with us online. "
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Understanding customer demand and their needs is a core component of any retail offering. The more that we know about the behaviors of our customer, the more we can anticipate their needs and our corresponding services and offerings. At Walmart Connect, we are focused on taking our customer intelligence signals to help advertisers reach customers in ways that deliver value for them. "
Products & Services
No matter your goals, whether you’re a small business or a global brand, we can help you discover new ways to connect.
Search
Display
In-store
Brand interactions
Stand out from the crowd
Get in front of Walmart customers when they’re actively searching for products like yours. Search ads appear in prominent, high-traffic spots in search results & on browse pages.
Insights
Explore videos, interviews & case studies to see how Walmart Connect is developing seamless omni-shopping experiences & innovating for the future.
Join our LinkedIn community & stay connected
As we continue to grow omnichannel ad experiences for self-serve advertisers, access to creative support with these new creative partners will be critical for connecting with customers...
We’re expanding our partner network to include Creative Partners, so advertisers of all sizes can optimize their ad creative as our self-serve ad formats grow...
Our SVP of Sales Ryan Mayward spoke to Insider about how we're helping advertisers reach Walmart's customers wherever they are shopping — from online and in-store to social media and CTV platforms...
1. Walmart 1st Party Data, 2021. *based on revenue. 2020.