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Walmart first-party data helped to enhance third-party targeting strategy
Walmart audience performance vs. The Trade Desk only audiences2
Combined ROAS across all campaigns
ROAS for event #1 campaigns
Walmart audience performance vs. The Trade Desk only audiences2
Average ROAS
Cost per acquisition
Sources: 1Walmart first-party data, Oct. 2023-July 2024. 2Walmart audience performance data vs. The Trade Desk only; data provided by Feld, Oct.–Dec. 2023, May-July 2024. No endorsement of third-party data. These materials are provided pursuant to the parties' confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart's express consent. Past results do not guarantee future performance.