SellCord helped Freestyle boost growth from the bottom up with a full-funnel strategy

Freestyle, a new brand entering the competitive diaper category at Walmart, wanted to increase awareness among parents exploring a premium diaper alternative. The brand aimed to grow market share and quickly drive online and in-store sales through a full-funnel advertising strategy. 

They set out to drive impressions, reach new customers and grow sales.

Freestyle partnered with SellCord, a Premium Tech Partner in the Walmart Connect Partner Network, to launch a full-funnel campaign strategy designed to connect with customers both online and in store. By leveraging Walmart Connect’s Sponsored Search, Onsite Display and Walmart DS P, the brand effectively reached customers across multiple touchpoints throughout the entire shopper journey.

SellCord developed a full-funnel strategy designed to help Freestyle connect with Walmart customers at every stage of their shopping journey, driving both digital and in-store success.

The campaign began with Sponsored Search, capturing high-intent shoppers looking for diaper products and driving immediate engagement. The Sponsored Search campaign was complemented by Onsite Display, which helped build awareness and consideration with diaper shoppers.

As the campaign gained momentum, Walmart DSP was introduced as a key component to help drive incremental customer acquisition. SellCord’s strategic use of Walmart DSP helped Freestyle connect with potential customers who had not previously engaged with the brand, ultimately enabling the brand to reach new customers and expand its customer base both online and in-store. This approach helped fuel a successful in-store launch and contributed to sustained brand growth across Walmart channels.

Sources: SellCord data, July 1–September 30, 2025 vs. July 1–September 30, 2024. No endorsement of third-party data sources. Note: New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months.