Eligible Walmart suppliers and eligible Walmart Marketplace brand owners can build, launch and manage their own free Brand Shop and Shelf.
Tap into the massive customer reach of the #2 eCommerce platform with Walmart-hosted destinations designed to amplify your Walmart Connect campaigns and help boost brand and item awareness and sales.
Source: Walmart first-party data, 2020.
Tell your brand story, highlight specific items and extend your reach with this always-on storefront.
Showcase a curated assortment of items for a seasonal promotion, or around a theme, category or benefit.
Identify additional optimization opportunities by measuring your shop’s views, visitors and orders across multiple metrics, available on demand through the Walmart Ad Center.
The self-serve tool available through Walmart Ad Center Shop Builder makes it easy to set up your Brand Shop and Shelf page. Brand Shop includes built-in SEO optimizations to help boost discoverability.