A highly visible presence on Walmart’s site and app

Eligible Walmart suppliers and eligible Walmart Marketplace brand owners can build, launch and manage their own free Brand Shop and Shelf.

Get started

Brand Shop and Shelf

Tap into the massive customer reach of the #2 eCommerce platform with Walmart-hosted destinations designed to amplify your Walmart Connect campaigns and help boost brand and item awareness and sales.

Source: Walmart first-party data, 2020.

How to use

Brand Shop

Build your virtual storefront

Tell your brand story, highlight specific items and extend your reach with this always-on storefront.

Learn more

Shelf

Promote a product collection

Showcase a curated assortment of items for a seasonal promotion, or around a theme, category or benefit.

Learn more

Brand Shop measurement

Get performance insights into page views, visitors and orders

Identify additional optimization opportunities by measuring your shop’s views, visitors and orders across multiple metrics, available on demand through the Walmart Ad Center.

Learn more

Shop Builder

Create your own free Brand Shop and Shelf

The self-serve tool available through Walmart Ad Center Shop Builder makes it easy to set up your Brand Shop and Shelf page. Brand Shop includes built-in SEO optimizations to help boost discoverability. 

Learn more

Learn how to launch your Brand Shop and Shelf today!

Get started