Chomping past Q1 with sky-high brand reach

Chomps, a leading meat snack brand, saw strong sales during the "New Year, New You" season, but this uplift in sales also highlighted a key challenge: Sustaining momentum into Q2 and beyond. To do so, the brand aimed to reach new audiences and maintain awareness after Q1.

Campaign goals

Drive awareness

Reach new audiences

Efficiently increase sales

Chomps partnered with Skai, a Premium+ Tech Partner in the Walmart Connect Partner Network, to launch a campaign strategy using Sponsored Search and Onsite Display ads. By combining Walmart Connect’s solutions with Skai’s proprietary optimization technology, Chomps boosted visibility, scaled performance, and drove sales growth. Even outside tentpole moments, the strategy drove quarter-over-quarter growth in new-to-brand percentage, reinforcing sustained demand.

Chomps expanded beyond Sponsored Products, adding Sponsored Brands, Videos, and Onsite Display to drive awareness and discovery. Leveraging Walmart’s first-party data, optimized bids, and performance tracking, the brand reached high-intent shoppers and drove new-to-brand growth.

Sponsored Brands
Compelling branded placements helped drive awareness among new shoppers.

Onsite Display
Targeted display placements helped boost reach, increased visibility, and accelerated product discovery across Walmart’s site and app.

Sponsored Videos
These campaigns helped expand reach by uncovering high-performing placements and driving incremental conversions at efficient CPCs.

Data-driven optimization
First-party data and targeting reached in-market and recent-buyer audiences, while bid adjustments for top-performing keywords and ongoing performance tracking were closely monitored to track new-to-brand growth.

Source: Skai data, April 1, 2025 – July 7, 2025 vs Jan. 1, 2025 – March 31, 2025. Metrics reflect Onsite Display. New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months. Skai is an independent third party and not affiliated with Walmart Connect. NO ENDORSEMENT OF 3RD PARTY DATA SOURCES.