How Quartile gifted holiday results
Boosting seasonal visibility across the shopping journey.
Challenge
Best Choice Products, a furniture, toys, and outdoor products brand, needed to expand their catalog visibility before the holidays, amid inventory fluctuations and rising competition.
Campaign goals
Boost sales
Drive ad impressions
Improve click-through rate
Solution
Best Choice Products teamed up with Quartile, a Premium Tech Partner who implemented a category-level framework, to improve budget control, visibility and campaign optimization.
Strategy
Quartile and Best Choice Products used a multi-format strategy to boost visibility, discoverability and engagement. By promoting related assortments, they helped convert high-intent traffic.
Tactics
Category-level optimization framework
Managed budgets across categories, reviewed pacing and adjusted investment per demand, inventory and performance.
Dynamic bid adjustments
Increased bids across priority seasonal categories to improve competitiveness during high-intent shopping moments.
Format expansion
Implemented Sponsored Products, Sponsored Brands, Sponsored Videos and Onsite Display to maintain visibility.
Cross-category merchandising
Leveraged cross-category promotional opportunities, resulting in seasonal discovery across complementary products.
Wins
YOY sales growth
YOY impressions growth
YOY click-through rate growth
Source: Quartile data. Nov. 1–Dec. 31, 2025 vs. Nov. 1–Dec. 31, 2024. No endorsement of third-party data sources.
Takeaways
Consider category-level optimization
Budget pacing and category adjustment helps advertisers respond to demand and inventory changes during peak season.
Expand ad formats
Leveraging multiple formats with Sponsored Products can help broaden discovery across the shopper journey.
Engage a Tech Partner
Working with the Walmart Connect Partner Network can help advertisers scale efficiently during peak periods.
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