How Anarix helped elevate growth with Onsite Display and Sponsored Search
A partner-driven approach that helped drive omnichannel sales.
Challenge
Mount-It!, an electronics mounting solutions brand, wanted to scale their advertising to help increase visibility for a key product, reach new audiences and stand out in a competitive category across Walmart’s digital properties and stores.
Campaign goals
Drive conversions
Acquire new customers
Solution
The brand worked with Anarix, a Premium Tech Partner in the Walmart Connect Partner Network, to help enhance their Sponsored Products strategy by including Sponsored Brands, Sponsored Videos and Onsite Display.
Strategy
Mount-It! and Anarix implemented a phased media strategy focused on strengthening campaign performance by adding more ad formats to help scale visibility, improve customer engagement, optimize conversion efficiency and reach new customers across the shopper journey.
Tactics
Audience targeting
Used in-market and recent buyer targeting to help improve segmentation and increase visibility among relevant customers.
Onsite Display
Extended the brand’s visibility across Walmart’s site and app to help reach customers at various stages of the shopping journey.
Sponsored Search expansion
Ran Sponsored Products with Sponsored Brands and Sponsored Videos ads to help capture demand and strengthen engagement and consideration.
Item-level isolation
Identified and separated higher-performing items among products to help improve budget allocation, real-time optimization, performance and scale.
Wins
Store sales pre-campaign vs. post-campaign
New-to-brand customers pre-campaign vs. post-campaign
Online sales pre-campaign vs. post-campaign
Source: Anarix data. March 12–May 12, 2025 vs. May 13–July 13, 2025. Analysis provided by Anarix. Anarix is an independent third party and not affiliated with Walmart Connect. Past performance due not guarantee future results. New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months. Past results do not guarantee future performance. No endorsement of third-party data sources.
Takeaways
Expand ad formats
Use Sponsored Search and Onsite Display together to reach customers at multiple touchpoints across the journey, helping improve visibility, engagement and conversions.
Optimize by item
Implement item-level campaign optimization to help improve control over the campaign and scale more effectively.
Engage a Tech Partner
Work with a Tech Partner in the Walmart Connect Partner Network to help accelerate optimization with a data-first approach and drive meaningful growth in competitive categories.
“Anarix helped us rethink how we approach growth on Walmart—from a conversion-first mindset to a true full-funnel strategy. By unlocking visibility at the top of the funnel and executing with precision throughout the shopper journey, they helped turn an underperforming item into a meaningful omnichannel growth driver. The impact on both new customer acquisition and total sales has been exceptional.”
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