How Xnurta used automation for stronger results

Harnessing AI-powered optimization helped improve campaign efficiency and sales.

Brand

Being Better Co.

Campaign Date

Nov 14, 2025 – Feb 14, 2026

Goals

Acquire new customers

Boost conversion and sales

Partners

Xnurta

Challenge

Better Being Co. needed to improve visibility across its diverse product portfolio after an extended period of maintaining a largely static advertising strategy, which limited growth opportunities in competitive categories.

Campaign goals

Increase ad-attributed sales

Boost return on ad spend

Increase customer acquisition

Solution

Better Being Co. partnered with Xnurta, an AI-powered platform and Premium Tech Partner in the Walmart Connect Partner Network, to revitalize growth and support scalable performance through Sponsored Brands, Sponsored Products and Sponsored Videos.

Strategy

Xnurta and Better Being Co. took an automation-first approach to optimization, using Sponsored Search products to scale campaign coverage across multiple products, help increase demand through concentrated spend in high-traffic shopping windows and improve efficiency.

Tactics

Campaign restructuring

Reconfigured the brand’s singular approach and executed multiple campaigns based on product, brand and performance tiers.

Dynamic optimization

Adjusted bids in real time using Dynamic bidding, automated budget reallocation and keyword harvesting.

Process automation

Xnurta used automated capabilities to help reduce Better Being Co.’s manual workload.

Wins

+114 %

Ad-attributed sales vs. same period the year before

+9 %

ROAS vs. same period the year before

+21 %

New-to-brand customers same period the year before

Source: Xnurta data. Nov. 14, 2025–Feb. 14, 2026 vs. Nov. 14, 2024–Feb. 14,2025. Analysis provided by Xnurta. Xnurta is an independent third-party and not affiliated with Walmart Connect. No endorsement of third-party data sources. Past performance does not guarantee future results. New-to-brand is an ad-exposed customer who purchases a brand’s product from Walmart's site or app after not purchasing the brand the previous 12 months. Past results do not guarantee future performance.

Takeaways

Evolve your campaign structure

Consider transitioning to multi-campaign architecture for improved product visibility and efficiency.

Activate across Search

Using Sponsored Products, Sponsored Brands and Sponsored Videos together can help maximize visibility, strengthen brand presence and capture demand across the shopper journey.

Engage a Tech Partner

Working with a Tech Partner in the Walmart Connect Partner Network can help advertisers align strategy with the latest technology for the most effective performance.

"Xnurta helped us move from reactive maintenance to scalable growth. The impact was a 114% YOY increase in sales, while reclaiming 60+ manual hours monthly. Xnurta can be a powerful multiplier for brands with complex catalogs."

Marissa Rapada Martinez

Ecommerce Marketplace Manager
Better Being Co.

_{Edited for clarity.}