A bright way to streamline ad creation through innovation
Our GenAI-powered solution, Automated Creative Generation (beta), helps lower creative barriers.
Challenge
Strengthen visibility within the category, particularly during key seasonal moments, by producing ad creatives at scale.
Strategy
The brand partnered with SellCord, a Premium Tech Partner in the Walmart Connect Partner Network, and launched several Onsite Display campaigns.
Tactics
Automated Creative Generation (beta)
Using Walmart’s GenAI-powered solution, the brand generated multiple ad creatives quickly.
Creative optimization
Optimized ad creatives to help improve engagement, conversion and overall campaign performance.
Big wins
New buyers
Impressions
ROAS
Source: Walmart first-party data, July 1-Nov. 30, 2025. New-to-brand is defined as a customer who purchases a brand’s product from Walmart's site and app as a result of an ad campaign, after not having purchased the brand on Walmart site and app for the previous 12 months. Past results do not guarantee future performance.
Key takeaways
Use smart ways to generate creative output
Automated Creative Generation (beta) helps advertisers include copy variation across creatives while showcasing products.
Identify high-performing creatives
Optimize ads and use creatives that resonate with customers to help strengthen engagement, improve sales and reduce time-to-market.
Launch seasonal campaigns early
With improved workflow efficiency brands can launch campaigns ahead of the peak season, helping capture customer attention and build momentum leading up to it.
Ready to get started?
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