Driving returns during Walmart Deals Days with Intentwise
How smart search tools helped brands increase visibility and ROAS.
Challenge
Intentwise, a Premium Tech Partner, saw an opportunity to help its food clients stand out and boost ROAS during Walmart Deals Days, a highly competitive shopping event.
Campaign goals
Increase ROAS
Solution
Using the Intentwise platform, Food clients ran Sponsored Search campaigns designed to reach both high-intent buyers and shoppers still discovering products.
Strategy
To make the most of a busy shopping season, Intentwise’s Food clients paired Walmart Sponsored Search with automated platform tools. This helped maintain strong ROAS throughout the event.
Tactics
Full-funnel search strategy
Using Sponsored Products, Sponsored Brands, and Sponsored Videos helped drive visibility.
Campaign optimization
Automated placement and bid multiplier tools helped capture attention during peak traffic periods.
Dynamic bidding rules
Dynamic bidding technology automatically scaled top campaigns while helping improve spend efficiency and ROAS.
Wins
Increase in ROAS during Walmart Deals Days
Source: Walmart first-party data, June 24–July 13, 2025 vs. Apr. 1–June 23, 2025. Past results do not guarantee future performance.
Key takeaways
Strengthen search strategy
Combining search ad formats helps brands increase visibility and lift performance.
Plan for high-traffic moments
Smart automation features take the guesswork out of real-time budget management.
Collaborate with a Tech Partner
Teaming up with a Tech Partner during retail events can help optimize campaigns on the fly.
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