More Rice, Please - with Riviana and Skai
Riviana Foods scaled its Sponsored Products campaigns through the Walmart Platform Partners program
Challenge
Riviana Foods is America’s largest processor, marketer and distributor of branded and private-label rice products.
In 2021 Riviana and its agency, Harvest Group, wanted to scale its Walmart Sponsored Products campaigns.
Solution
Always-on Sponsored Products campaigns in partnership with Skai.
Strategy
Walmart Connect recommended an always-on Sponsored Products campaign for each of Riviana’s brands, with a combination of Manual and Automatic Sponsored Products campaigns to increase category reach and amplify sales.
Because this recommendation would increase the size and complexity of its campaigns, Riviana transitioned from Walmart’s self-serve platform to Walmart Platform Partners.
Riviana and Harvest Group chose to partner with Skai and increased spend when the campaigns performed successfully.
Big Wins
Increase in sales
Source: Walmart First Party data, 2021; April 1 – June 30, 2021, vs. April 1 – June 30, 2020. Walmart First Party data, 2021; April 1 – June 30 vs. January 1 – March 31.
PROPRIETARY & CONFIDENTIAL. These materials are provided pursuant to the parties’ confidentiality agreement and are considered Walmart confidential and proprietary information and may not be disclosed or further distributed without Walmart’s express consent.
Key takeaways
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